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Advisor(s)
Abstract(s)
0 presente trabalho tem como objectivo aferir o estádio de desenvolvimento do
Internet banking em Portugal e conhecer as principais estratégias adoptadas nesta
área.
Abordamos, deste modo, o actual panorama do comércio electrónico e as principais
alterações decorrentes do mesmo, e mais especificamente o comércio electrónico
no sector bancário.
Seguidamente, fizemos um estudo empírico sobre o Internet banking em Portugal,
através da análise da informação obtida por observação directa dos sites e da
aplicação de um inquérito por questionário dirigido aos bancos a operar em
Portugal, com exclusão dos bancos de investimento.
Através deste estudo pretendeu-se, por um lado, aferir o nível de interactividade e o
tipo de sites existentes e, por outro lado, caracterizar as principais práticas e
estratégias da banca nesta área.
The main purpose of the present report is to comprehend the development of Internet banking in Portugal and to understand the leading strategies adopted by banks Thus, we refer to the state of e-commerce and the changes caused by it, and more specifically, to e-commerce in the banking industry. Consecutively, we have done an empirical study about Internet banking in Portugal, first based only on the information we can get from the Web sites, and later through a survey on banks working in Portugal, excluding investment banking. This study was done in order to learn about the interactivity and the type of Web sites that banks adopt and, on the other side, to characterize the main practices and strategies of the Portuguese banks in this area.
The main purpose of the present report is to comprehend the development of Internet banking in Portugal and to understand the leading strategies adopted by banks Thus, we refer to the state of e-commerce and the changes caused by it, and more specifically, to e-commerce in the banking industry. Consecutively, we have done an empirical study about Internet banking in Portugal, first based only on the information we can get from the Web sites, and later through a survey on banks working in Portugal, excluding investment banking. This study was done in order to learn about the interactivity and the type of Web sites that banks adopt and, on the other side, to characterize the main practices and strategies of the Portuguese banks in this area.
Description
Instituto Superior de Economia e Gestão
Keywords
Banca Comércio electrónico Canais de distribuição Internet Internet banking Site Banking Distribution channel E-commerce
Pedagogical Context
Citation
Coelho, Maria Dulce da Costa Matos e (2002)."Internet e banking em Portugal. principais estratégias adoptadas". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.