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Advisor(s)
Abstract(s)
No presente documento é apresentado um plano de negócios, no qual é estudada a viabilidade económica e financeira de abrir uma geladaria com um conceito completamente inovador em Portugal. Apesar da situação pandémica atual, a Just Roll It procura diferenciar-se das geladarias tradicionais ao recorrer-se de uma técnica tailandesa para confecionar os gelados à frente do cliente e apresentá-los sob a forma de vários rolinhos. A empresa irá dedicar-se exclusivamente à confeção de gelados adotando esta técnica e estará presente em festas e feiras populares; em eventos / cerimónias privadas e nos jardins da Torre de Belém. Esta, irá destacar-se com dois icónicos carrinhos de street food desenhados à medida para o projeto. O projeto seguiu, na sua maioria, a metodologia de Harvard (2007). Para a tomada de decisões de gestão e perceção da aceitação do produto / serviço por parte dos potenciais consumidores foi realizado um questionário de respostas fechadas. Posteriormente foi analisada toda a envolvente externa à organização, tendo em conta todos os fatores que podem afetar ou beneficiar a empresa. Com este propósito foram também delineados planos de ação para mitigar possíveis consequências. Por fim, foi traçado o plano de marketing e elaborado o plano financeiro. Projetado para o período de 5 anos, este negócio demonstra ter um bom potencial de expansão e crescimento. O negócio requer um baixo investimento inicial e segundo os indicadores de avaliação de projetos demonstra ser viável. Apresenta um VAL positivo em todos os cenários assumidos e de acordo com o cenário base, o investimento será recuperado na sua totalidade antes de 1 ano e 6 meses de laboração, o que traz boas perspetivas para os investidores do projeto.
This document presents a business plan, in which the economic and financial feasibility of opening an ice cream truck with an innovative concept in Portugal is studied. Besides the current pandemic situation, Just Roll It intends to distinguish itself from traditional ice cream by using a Thai technique in which the ice cream is made in front of the customer, rolled up and served. The scope of the company is to make ice cream using this unusual technique and present it in popular fairs, corporate events, ceremonies, or parties and in the garden city of Belém. This will be carried out with two iconic street food carts designed specifically for this project. The project mainly followed the methodology of Harvard (2007). To make management decisions it is important to attend the consumer acceptance, so a closed answers questionnaire was conducted. Subsequently, the external environment of the organization was analysed, considering all factors that may affect or benefit the company. With this purpose, action plans were outlined to mitigate possible consequences. Finally, the marketing and the financial plans were drawn up. This business has potential for expansion and growth for a designed period of 5 years. A low initial investment is required for this business and according to the project evaluation through financial indicators it proves to be quite feasible. With a positive NPV in all assumed scenarios and according to the baseline scenario it will take 1 year and 6 months of operation to fully recover the investment, which brings good prospects for the project’s investors.
This document presents a business plan, in which the economic and financial feasibility of opening an ice cream truck with an innovative concept in Portugal is studied. Besides the current pandemic situation, Just Roll It intends to distinguish itself from traditional ice cream by using a Thai technique in which the ice cream is made in front of the customer, rolled up and served. The scope of the company is to make ice cream using this unusual technique and present it in popular fairs, corporate events, ceremonies, or parties and in the garden city of Belém. This will be carried out with two iconic street food carts designed specifically for this project. The project mainly followed the methodology of Harvard (2007). To make management decisions it is important to attend the consumer acceptance, so a closed answers questionnaire was conducted. Subsequently, the external environment of the organization was analysed, considering all factors that may affect or benefit the company. With this purpose, action plans were outlined to mitigate possible consequences. Finally, the marketing and the financial plans were drawn up. This business has potential for expansion and growth for a designed period of 5 years. A low initial investment is required for this business and according to the project evaluation through financial indicators it proves to be quite feasible. With a positive NPV in all assumed scenarios and according to the baseline scenario it will take 1 year and 6 months of operation to fully recover the investment, which brings good prospects for the project’s investors.
Description
Mestrado Bolonha em Contabilidade, Fiscalidade e Finanças Empresariais
Keywords
Gelados Tailandeses Plano de Negócios Empreendedorismo Pandemia Covid-19 Thai Rolled Ice Cream Business Plan Entrepreneurship Covid-19 Pandemic
Pedagogical Context
Citation
Barroso, Orlando José Pereira (2020). “Plano de negócios Just Roll It : gelados tailandeses”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Publisher
Instituto Superior de Economia e Gestão