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Uma ferramenta inovadora aplicada à sistemas de Mcdonald's Portugal, Lda.
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Resumo(s)
Num cenário cada vez mais competitivo, onde as organizações trabalham diariamente para vingar nos seus setores de atividade e diferenciarem-se face às suas concorrentes, a inovação assume-se cada vez mais como um fator critico de sucesso.
Este projeto, visa a elaboração uma ferramenta totalmente inovadora aplicada à organização em estudo.
No caso da Sistemas McDonald's Portugal, identificamos um problema de gestão do negócio com o qual a empresa se depara atualmente, e apresentamos uma solução inovadora de caráter organizacional, que passa pela criação de um sistema robusto de administração que, com eficácia e precisão, filtre as informações dos contratos imobiliários existentes nos diferentes mercados.
Com a implementação desta nova ferramenta, a McDonald's tem vindo a retirar inúmeros benefícios, nomeadamente na formação e desenvolvimento dos seus colaboradores e ainda na criação de uma ponte laboral entre os diversos departamentos, permitindo à mesma alocar tempo e recursos para outras atividades organizacionais, garantindo uma maior eficiência no desenvolvimento do seu trabalho, e deste modo gerar uma maior competitividade no seu setor de atuação.
In an increasingly competitive environment, where organizations work every day to take advantage in their own industries, and differentiate themselves against their competitors, innovation emerges as a critical success factor. This project, aims to create an entirely new process applied to the organization under study. In the case of systems McDonald's Portugal, we identified a business management problem that the company is currently facing, and present an innovative solution of organizational character, including the establishment of a robust system of administration, effectively and accurately filter information from existing real estate contracts in different markets. With the implementation of this new tool, McDonald's has been withdrawing numerous benefits, particularly in the training and development of its employees and also in the creation of an employment bridge between the various departments, allowing it to allocate time and resources to other organizational activities, ensuring greater efficiency in the development of their work, and thus generate greater competitiveness in its industry.
In an increasingly competitive environment, where organizations work every day to take advantage in their own industries, and differentiate themselves against their competitors, innovation emerges as a critical success factor. This project, aims to create an entirely new process applied to the organization under study. In the case of systems McDonald's Portugal, we identified a business management problem that the company is currently facing, and present an innovative solution of organizational character, including the establishment of a robust system of administration, effectively and accurately filter information from existing real estate contracts in different markets. With the implementation of this new tool, McDonald's has been withdrawing numerous benefits, particularly in the training and development of its employees and also in the creation of an employment bridge between the various departments, allowing it to allocate time and resources to other organizational activities, ensuring greater efficiency in the development of their work, and thus generate greater competitiveness in its industry.
Descrição
Mestrado em Ciências Empresariais
Palavras-chave
Inovação Desenvolvimento Competitividade McDonald's Innovation Development Competitiveness
Contexto Educativo
Citação
Caldeira, Ricardo Dubraz André (2015). "Uma ferramenta inovadora aplicada à sistemas de Mcdonald's Portugal, Lda.". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão