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A comunicação pública com os munícipes: O estudo de caso da Câmara Municipal de Seia
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Para estabelecerem qualquer tipo de fluxo comunicacional, as organizações governamentais locais devem utilizar a comunicação municipal para ir ao encontro daquelas que são as diferentes necessidades ou problemas dos diversos munícipes. No entanto, as Câmaras Municipais portuguesa têm tendência para utilizar a comunicação municipal numa perspetiva meramente informativa e, portanto, apenas para partilhar informação de natureza pública, sem permitir ou incentivar a participação dos munícipes nas políticas públicas implementadas por estas organizações públicas. O estudo de caso desenvolvido, da Câmara Municipal de Seia, permite caracterizar as mensagens divulgadas nos seus suportes de comunicação, possibilitando também a predominância informacional adotada na estratégia de comunicação municipal da Câmara Municipal de Seia (CMS). Assim sendo, ao caracterizar a estratégia implementada em suportes como o Website ou rede social online Facebook da CMS possibilitou a identificação e caracterização das mensagens divulgadas e a sua respetiva predominância.
In order to establish any kind of communication flow, local government organisations must use municipal communication to meet the different needs or problems of the various citizens. However, Portuguese town halls have a tendency to use municipal communication from a purely informational perspective and, therefore, only to share information of a public nature, without allowing or encouraging the participation of citizens in the public policies implemented by these public organisations. The case study of Seia City Council allows us to characterise the messages disseminated in its communication media, and also makes it possible to see the informational predominance adopted in the municipal communication strategy of Seia City Council (CMS). Therefore, by characterising the strategy implemented in media such as the CMS website or the online social network Facebook, it was possible to identify and characterise the messages disseminated and their predominance.
In order to establish any kind of communication flow, local government organisations must use municipal communication to meet the different needs or problems of the various citizens. However, Portuguese town halls have a tendency to use municipal communication from a purely informational perspective and, therefore, only to share information of a public nature, without allowing or encouraging the participation of citizens in the public policies implemented by these public organisations. The case study of Seia City Council allows us to characterise the messages disseminated in its communication media, and also makes it possible to see the informational predominance adopted in the municipal communication strategy of Seia City Council (CMS). Therefore, by characterising the strategy implemented in media such as the CMS website or the online social network Facebook, it was possible to identify and characterise the messages disseminated and their predominance.
Descrição
Dissertação para obtenção de grau de Mestre em Ciências da Comunicação
Palavras-chave
Municipal communication public information communication supports citizens Municipal communication public information communication supports citizens