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Processo criativo em Design de Moda : Estágio na marca David Catalán
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Esta dissertação, sustentada por um estágio de cinco meses, realizado de fevereiro a julho de 2024, no estúdio David Catalán, explora os temas de workwear e streetwear, sendo as as principais áreas de atuação da marca. A pesquisa é motivada principalmente pela vontade do autor em adquirir experiência prática em contexto profissional, desenvolvendo e aprimorando competências fundamentais ao desenvolvimento do produto de moda e a toda a gestão implícita do mesmo. Esta é ainda motivada pela pandemia de COVID-19, que aumentou a procura por peças confortáveis e que mantivessem o estilo profissional em contexto de trabalho remoto. O desenho de investigação adota uma abordagem de duas metodologias: na fase exploratória, é aplicada uma metodologia não intervencionista, onde o autor procura compreender o contexto e a história do workwear. Na fase generativa, correspondente ao estágio, é utilizada uma metodologia intervencionista, permitindo ao autor atuar diretamente no processo de criação e desenvolvimento de moda, com base nos projetos da marca. Por fim, esta dissertação visa fornecer uma contribuição pessoal e profissional, reunindo conhecimento sobre workwear, enquanto oferece uma visão abrangente do estágio realizado e formula recomendações práticas para futuras investigações.
This dissertation, supported by a five-month internship from February to July 2024 at the David Catalán studio, explores the themes of workwear and streetwear, which are the primary areas of focus for the brand. The research is primarily motivated by the author’s desire to gain practical experience in a professional context, developing and refining key skills essential to fashion product development and its comprehensive management. Additionally, this study is driven by the impact of the COVID-19 pandemic, which has increased the demand for comfortable, practical pieces that retain a professional style suitable for remote work environments. The research design employs a dual-methodology approach: in the exploratory phase, a non-interventionist methodology is applied, allowing the author to investigate the context and history of workwear. In the generative phase, corresponding to the internship, an interventionist methodology is adopted, enabling the author to directly engage in the fashion creation and development process, based on the brand’s projects. Finally, this dissertation aims to provide a personal and professional contribution, gathering knowledge on workwear while offering a comprehensive perspective on the internship experience and formulating practical recommendations for future research.
This dissertation, supported by a five-month internship from February to July 2024 at the David Catalán studio, explores the themes of workwear and streetwear, which are the primary areas of focus for the brand. The research is primarily motivated by the author’s desire to gain practical experience in a professional context, developing and refining key skills essential to fashion product development and its comprehensive management. Additionally, this study is driven by the impact of the COVID-19 pandemic, which has increased the demand for comfortable, practical pieces that retain a professional style suitable for remote work environments. The research design employs a dual-methodology approach: in the exploratory phase, a non-interventionist methodology is applied, allowing the author to investigate the context and history of workwear. In the generative phase, corresponding to the internship, an interventionist methodology is adopted, enabling the author to directly engage in the fashion creation and development process, based on the brand’s projects. Finally, this dissertation aims to provide a personal and professional contribution, gathering knowledge on workwear while offering a comprehensive perspective on the internship experience and formulating practical recommendations for future research.
Descrição
Mestrado em Design de Moda, Relatório Estágio Académico de Natureza Profissional
Palavras-chave
David Catalán Workwear Streetwear Menswear David Catalán Workwear Streetwear Moda masculina