A carregar...
Publicação
Práticas de sustentabilidade no setor hoteleiro : estudo de caso do Neya Lisboa Hotel
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 851.3 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Face à crescente importância do setor do turismo na economia portuguesa, a preocupação por parte das unidades hoteleiras têm-se refletido através da implementação de práticas de sustentabilidade, que têm como foco não só o fator diferenciador, mas também a redução de custos operacionais e o bem estar da comunidade envolvente. Pretende-se com o presente estudo perceber quais as práticas de sustentabilidade aplicadas pelo NEYA Lisboa Hotel, conhecer qual a percepção do gestor acerca do seu impacto e saber qual a visibilidade que estas práticas têm junto dos clientes. Este estudo utilizou como metodologia de investigação um estudo de caso. A análise dos resultados, conclui-se que foram implementadas medidas de sustentabilidade ambiental ao nível da eficiência energética, redução de consumo de água e de resíduos, e ainda na área de controlo de qualidade do ar ambiente e das emissões de CO2. As medidas de dimensão social, traduzem-se no desenvolvimento de projetos em parceria com várias instituições hospitalares e de solidariedade social. Os resultados encontrados demonstram o sucesso da implementação de práticas de sustentabilidade ambiental e responsabilidade social através da redução de custos operacionais e no aumento de competitividade.No entanto, através deste estudo não é possível aferir que a captação de novos clientes no mercado decorre das medidas implementadas, nem generalizar para o sector hoteleiro. O facto da dimensão ambiental estar presente na mente dos fundadores do NEYA Lisboa Hotel fazendo parte da estratégia desde a sua concepção, foi identificado como um contributo determinante para o sucesso na implementação.
Due to the growing importance of the tourism sector in the Portuguese economy, the concern on the part of the hotel units has been reflected through the implementation of sustainability practices, which focus not only on the differentiating factor, but also the reduction of operational costs and the welfare of the surrounding community. The aim of this study is to understand the sustainability practices applied by NEYA Lisboa Hotel, to know the manager's perception of their impact and to know the visibility of these practices among clients. This study used as a research methodology a case study. From the analysis of the results, it was concluded that environmental sustainability measures were implemented in terms of energy efficiency, reduction of water and waste consumption, and in the area of ambient air quality control and CO2 emissions. The results show the success of the implementation of environmental sustainability and social responsibility practices through the reduction of operational costs and the increase of competitiveness, translated by the increase in the occupancy rate. However, through this study it is not possible to gauge that the capture of new customers in the market results from the measures implemented, nor generalize for the hotel sector. The fact that the environmental dimension was present in the minds of the founders of NEYA Lisboa Hotel as part of the strategy since its inception was identified as a key contribution to success in implementation.
Due to the growing importance of the tourism sector in the Portuguese economy, the concern on the part of the hotel units has been reflected through the implementation of sustainability practices, which focus not only on the differentiating factor, but also the reduction of operational costs and the welfare of the surrounding community. The aim of this study is to understand the sustainability practices applied by NEYA Lisboa Hotel, to know the manager's perception of their impact and to know the visibility of these practices among clients. This study used as a research methodology a case study. From the analysis of the results, it was concluded that environmental sustainability measures were implemented in terms of energy efficiency, reduction of water and waste consumption, and in the area of ambient air quality control and CO2 emissions. The results show the success of the implementation of environmental sustainability and social responsibility practices through the reduction of operational costs and the increase of competitiveness, translated by the increase in the occupancy rate. However, through this study it is not possible to gauge that the capture of new customers in the market results from the measures implemented, nor generalize for the hotel sector. The fact that the environmental dimension was present in the minds of the founders of NEYA Lisboa Hotel as part of the strategy since its inception was identified as a key contribution to success in implementation.
Descrição
Mestrado em Gestão e Estratégia Industrial
Palavras-chave
Sustentabilidade Responsabilidade Social Corporativa Práticas de Sustentabilidade Ambiental; Sustentabilidade Social (Português) Sustainability; Corporate social responsibility; Environmental Sustainability Practices; Social sustainability Sustentabilidade Social Sustainability Corporate social responsibility Environmental Sustainability Practices Social sustainability
Contexto Educativo
Citação
Tavares, Beatriz Correia Dias (2016). "Práticas de sustentabilidade no setor hoteleiro : estudo de caso do Neya Lisboa Hotel". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão