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Strategic trade-offs : balancing short-term profitability and long-term sustainability in corporate strategy
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Esta dissertação analisa como empresas de média dimensão podem equilibrar a rentabilidade de curto prazo com a sustentabilidade ambiental e social de longo prazo. Com base no Triple Bottom Line e na Teoria dos Stakeholders, a investigação procura responder à questão: Como podem as empresas alinhar estrategicamente o desempenho financeiro com práticas sustentáveis, através do envolvimento dos stakeholders internos? Foi realizado um estudo de caso qualitativo, com entrevistas semiestruturadas a quatro decisores de um grupo empresarial português com operações em Portugal, Moçambique e Angola. A análise temática permitiu examinar a integração da sustentabilidade nas decisões estratégicas e estruturas de governação. Os resultados mostram uma crescente valorização do bem-estar dos colaboradores, do planeamento a longo prazo e da responsabilidade social como elementos essenciais para a criação de valor sustentável. Apesar dos desafios impostos pelas pressões financeiras de curto prazo, a empresa evidencia progressos na incorporação da sustentabilidade no seu modelo de negócio. Este estudo contribui para a literatura ao ilustrar como empresas médias podem implementar práticas orientadas para os stakeholders e estratégias internas de sustentabilidade.
This dissertation explores how medium-sized enterprises can balance short-term profitability with long-term environmental and social sustainability. Grounded in the Triple Bottom Line and Stakeholder Theory, the research asks: How can companies strategically align financial performance with sustainable practices, particularly through internal stakeholder engagement? A qualitative case study was conducted using semi-structured interviews with four decision-makers from a Portuguese business group operating in Portugal, Mozambique, and Angola. Thematic analysis was used to examine how sustainability is integrated into strategic decisions and governance structures. Findings indicate a growing recognition that employee well-being, long-term planning, and social responsibility are essential to sustainable value creation. The company demonstrates progress in embedding sustainability into its business model, despite challenges related to short-term financial pressures. This study contributes to the literature by illustrating how stakeholder-oriented practices and internal sustainability strategies can be implemented in medium-sized firms. It highlights the role of internal governance and human capital as key drivers of sustainable profitability.
This dissertation explores how medium-sized enterprises can balance short-term profitability with long-term environmental and social sustainability. Grounded in the Triple Bottom Line and Stakeholder Theory, the research asks: How can companies strategically align financial performance with sustainable practices, particularly through internal stakeholder engagement? A qualitative case study was conducted using semi-structured interviews with four decision-makers from a Portuguese business group operating in Portugal, Mozambique, and Angola. Thematic analysis was used to examine how sustainability is integrated into strategic decisions and governance structures. Findings indicate a growing recognition that employee well-being, long-term planning, and social responsibility are essential to sustainable value creation. The company demonstrates progress in embedding sustainability into its business model, despite challenges related to short-term financial pressures. This study contributes to the literature by illustrating how stakeholder-oriented practices and internal sustainability strategies can be implemented in medium-sized firms. It highlights the role of internal governance and human capital as key drivers of sustainable profitability.
Descrição
Trabalho Final de Mestrado, Management and Industrial Strategy, ISEG, 2025.
Palavras-chave
sustainability stakeholder theory triple bottom line strategy medium-sized enterprises sustentabilidade teoria dos stakeholders Triple Bottom Line estratégia empresas de média dimensão