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Authors
Advisor(s)
Abstract(s)
O fenómeno empreendedorismo tornou-se um dos conceitos mais propagados no século XXI. É conhecido o uso cada vez mais frequente deste termo e o aumento do número de pessoas que escolhem ser empreendedoras como ocupação profissional.
As metodologias Lean, mais concretamente a Lean Startup, têm-se tornado numa abordagem popular para muitas startups e até empresas estáveis, contrariando algumas teorias tradicionais. A metodologia Lean Startup foca-se num desenvolvimento eficiente de forma a chegar ao seu público-alvo e ao mercado o mais cedo possível, através de processos de experimentação ao invés de um planeamento minucioso.
Este TFM apresenta a criação de um projecto utilizando as ferramentas Lean, de forma a analisar a viabilidade do projecto ser lançado no mercado. Diferenciando-se de um plano de negócio, este TFM utilizou ferramentas como o Lean Canvas e análises de mercado, sectoriais e financeiras.
The entrepreneurship phenomenon has become one of the most widespread concepts in the XXI century. It is known the increasing use of this term and the number of people who choose to be entrepreneurs for their future. Lean methodologies, more specifically the Lean Startup, have become popular approaches for many startups and even stable companies, in opposition to some traditional theories. The Lean Startup methodology focuses on an efficient development in order to reach the target and the market as soon as possible, through processes of experimentation rather than a meticulous planning. This MFT presents a project's creation using the Lean tools in order to analyse the sustainability in launching the project in the market. Distinguished from a business plan, this TFM uses tools like Lean Canvas, market, industry and financial analysis.
The entrepreneurship phenomenon has become one of the most widespread concepts in the XXI century. It is known the increasing use of this term and the number of people who choose to be entrepreneurs for their future. Lean methodologies, more specifically the Lean Startup, have become popular approaches for many startups and even stable companies, in opposition to some traditional theories. The Lean Startup methodology focuses on an efficient development in order to reach the target and the market as soon as possible, through processes of experimentation rather than a meticulous planning. This MFT presents a project's creation using the Lean tools in order to analyse the sustainability in launching the project in the market. Distinguished from a business plan, this TFM uses tools like Lean Canvas, market, industry and financial analysis.
Description
Mestrado em Ciências Empresariais
Keywords
Empreendedorismo Startups Lean Startup Business Model Canvas Lean Canvas Entrepreneurship
Pedagogical Context
Citation
Seia, Ana Leonor Gama de Aragão (2016). "Estudo de viabilidade de um projecto móvel através de metodologias Lean". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Publisher
Instituto Superior de Economia e Gestão