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Inovação na Indústria Farmacêutica Portuguesa de Medicamentos Genéricos
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Resumo(s)
A indústria de medicamentos genéricos assume um papel cada vez mais importante na indústria farmacêutica, na sociedade e na economia, no entanto, apesar da sua evolução muito positiva no mercado, enfrenta desafios importantes que podem condicionar a sua sustentabilidade. A inovação tem sido considerada central para o desenvolvimento, crescimento e competitividade das empresas, contudo Tidd et al. (2003), entre outros, argumentam que não existe um modelo perfeito para gerir o processo de inovação e que este depende das circunstâncias específicas da empresa. Com os dados obtidos junto de uma empresa portuguesa de medicamentos genéricos, elaborámos um estudo de caso com o objectivo de compreender como é que a inovação pode desempenhar um papel importante no desenvolvimento de vantagens competitivas na indústria farmacêutica de medicamentos genéricos. Neste estudo de caso observa-se a importância e o papel que a inovação pode ter como resposta às alterações da envolvente e ao desenvolvimento de vantagens competitivas, o estudo revela que as inovações organizacionais podem facilitar o processo de desenvolvimento de produto e processo, permitindo sobretudo, explorar e criar conhecimento melhorando a eficiência das actividades de inovação. Revela ainda que as empresas farmacêuticas de medicamentos genéricos podem mudar e adaptar as suas estruturas organizacionais em momentos de grandes alterações da envolvente. Observou-se também que a inovação tecnológica pode permitir à indústria de medicamentos genéricos ultrapassar barreiras à entrada dos medicamentos genéricos no mercado através do desenvolvimento de produtos e processos inovadores que não violem a propriedade industrial concedida.
The generic drug industry takes an increasingly important role in the pharmaceutical industry, society and economy. However, despite its very positive development in the market, it faces major challenges that may determine their sustainability. Innovation has been considered central to the development, growth and competitiveness of companies. However Tidd et al. (2003), among others, argue that there is no perfect model to manage the innovation process and that this depends on the specific circumstances of the company. With the data obtained from a Portuguese generic pharmaceutical company, we have prepared a case study in order to understand how innovation can play an important role in the development of competitive advantages in the pharmaceutical industry of generic medicines. In this case study we can observe the importance and role that innovation can take in response to changes in environment and development of competitive advantage, revealing that organizational innovations can facilitate the process of product development and process, allowing explore and create knowledge by improving the efficiency of innovation activities. We can also observe that generic pharmaceutical companies may change and adapt their organizational structures in times of great changes in the environment. It was also noted that technological innovation can enable the generic drug industry overcome barriers to the entry of generics on the market by developing innovative products and processes that do not violate the intellectual property granted.
The generic drug industry takes an increasingly important role in the pharmaceutical industry, society and economy. However, despite its very positive development in the market, it faces major challenges that may determine their sustainability. Innovation has been considered central to the development, growth and competitiveness of companies. However Tidd et al. (2003), among others, argue that there is no perfect model to manage the innovation process and that this depends on the specific circumstances of the company. With the data obtained from a Portuguese generic pharmaceutical company, we have prepared a case study in order to understand how innovation can play an important role in the development of competitive advantages in the pharmaceutical industry of generic medicines. In this case study we can observe the importance and role that innovation can take in response to changes in environment and development of competitive advantage, revealing that organizational innovations can facilitate the process of product development and process, allowing explore and create knowledge by improving the efficiency of innovation activities. We can also observe that generic pharmaceutical companies may change and adapt their organizational structures in times of great changes in the environment. It was also noted that technological innovation can enable the generic drug industry overcome barriers to the entry of generics on the market by developing innovative products and processes that do not violate the intellectual property granted.
Descrição
Mestrado em Gestão e Estratégia Industrial
Palavras-chave
Inovação Medicamentos genéricos Indústria farmacêutica Desenvolvimento empresarial Innovation Generics medicines Pharmaceutical industry Business development
Contexto Educativo
Citação
Diniz, Paulo Jorge Sampaio. 2011. "Inovação na Indústria Farmacêutica Portuguesa de Medicamentos Genéricos". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão