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O employer branding e o compromisso de colaboradores : um caso em museus portugueses
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Orientador(es)
Resumo(s)
Atualmente o mercado de trabalho é bastante competitivo, e por isso a atração,
retenção e o Employer Branding surgiram como elementos prioritários para as
organizações. Estes três elementos requerem a delineação e implementação de uma
estratégia que vise motivar os colaboradores. Para as organizações é fundamental que os
colaboradores se sintam envoltos com os ideais, valores e projetos, pois só através deste
compromisso conseguem reter o capital humano. As questões fulcrais desta análise estão
relacionadas em perceber se as políticas de Employer Branding têm impacto positivo no
compromisso dos colaboradores da EGEAC. Através de um estudo quantitativo, tendo
por base uma amostra de colaboradores pertencentes aos espaços culturais da EGEAC,
foi aplicado um questionário online para recolha de dados. Foram obtidas 83 respostas
válidas, tendo posteriormente os dados sido analisados através do IBM SPSS Statistics.
Os resultados obtidos demonstram que o o Employer Branding impacta o
compromisso dos trabalhadores. O estudo salientou que há uma ligação forte dos
trabalhadores aos museus, existindo também um forte compromisso. Em termos
académicos, a presente dissertação contribui para entender se as políticas de Employer
Branding têm impacto no compromisso dos trabalhadores do setor público, em particular
dos museus.
Currently the labour market is very competitive, and for this reason attraction, retention and Employer Branding have been suggested as priority elements for organizations. These three elements require the design and implementation of a strategy to motivate employees. For organizations it is essential that employees feel involved with the ideals, values and projects, because only through this commitment they can retain human capital. The central questions of this analysis are related to understand if the Employer Branding policies have a positive impact on the commitment of EGEAC's employees. Through a quantitative study, based on a sample of employees belonging to the cultural spaces of EGEAC, an online questionnaire was applied to collect data. A total of 83 valid answers were obtained and the data was subsequently analyzed using IBM SPSS Statistics. The results obtained show that Employer Branding impacts employee engagement. In academic terms, this dissertation contributes to understanding whether Employer Branding policies have an impact on employee engagement in the public sector, particularly in museums.
Currently the labour market is very competitive, and for this reason attraction, retention and Employer Branding have been suggested as priority elements for organizations. These three elements require the design and implementation of a strategy to motivate employees. For organizations it is essential that employees feel involved with the ideals, values and projects, because only through this commitment they can retain human capital. The central questions of this analysis are related to understand if the Employer Branding policies have a positive impact on the commitment of EGEAC's employees. Through a quantitative study, based on a sample of employees belonging to the cultural spaces of EGEAC, an online questionnaire was applied to collect data. A total of 83 valid answers were obtained and the data was subsequently analyzed using IBM SPSS Statistics. The results obtained show that Employer Branding impacts employee engagement. In academic terms, this dissertation contributes to understanding whether Employer Branding policies have an impact on employee engagement in the public sector, particularly in museums.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Employer Branding Compromisso Organizacional Setor Público Museus Organisational Commitment Public Sector Museums
Contexto Educativo
Citação
Barroso, Leonor dos Santos Jorge (2022). “O employer branding e o compromisso de colaboradores : um caso em museus portugueses”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão