A carregar...
Publicação
Business plan for a guesthouse in the city of Viana do Castelo
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 850.68 KB | Adobe PDF |
Orientador(es)
Resumo(s)
O presente Trabalho Final de Mestrado desenvolve um detalhado plano de negócios para uma unidade de alojamento no centro histórico de Viana do Castelo. Requer a reabilitação de um edifício devoluto e a instalação de oito confortáveis suites. Este Boutique Suites prestará um serviço de bed & breakfast a um preço competitivo e focar-se-á nos seus fatores críticos de sucesso para superar os seus concorrentes.
Um estudo aprofundado do mercado de alojamento português e de Viana do Castelo e uma visualização clara do conceito deste Boutique Suites foi fundamental para criar os pressupostos necessários do modelo financeiro. O Marketing Mix expõe os 4P's do marketing e a matriz de risco resume os principais riscos associados a este investimento. Incluí ainda um Plano de Implementação e um Plano de Operações para estudar como e quando este Boutique Suites será desenvolvido.
Um modelo de Discounted Cash Flow foi utilizado para compreender a viabilidade financeira deste projeto. Os indicadores de análise de investimentos concluem que o projeto é financeiramente viável. A análise de risco apresenta o impacto de possíveis mudanças nas receitas e custos operacionais para a decisão de investimento.
This Master's Final Work develops a detailed business plan for a centrally located accommodation unit in the historical city centre of Viana do Castelo. It requires the rehabilitation of an existing building and the setting up of eight comfortable suites. This Boutique Suites will provide a bed & breakfast service at a competitive price and will focus on its critical success factors to gain an edge over its competitors. An in-depth study of the Portuguese and Viana do Castelo accommodation markets with a clear visualization of the concept of Boutique Suites was fundamental to create the necessary assumptions for the financial model. The Marketing Mix reveals the 4P's of marketing and the risk matrix summarizes the main risks associated with this investment. Moreover, an Implementation and Organization Plan was created to study how and when this Boutique Suites is developed and starts operation. A Discounted Cash Flow model was used to understand the financial viability of this project. The valuation indicators conclude that the project is financially viable. The risk analysis presents the documented impact of changes in revenues and operational costs to the investment decision.
This Master's Final Work develops a detailed business plan for a centrally located accommodation unit in the historical city centre of Viana do Castelo. It requires the rehabilitation of an existing building and the setting up of eight comfortable suites. This Boutique Suites will provide a bed & breakfast service at a competitive price and will focus on its critical success factors to gain an edge over its competitors. An in-depth study of the Portuguese and Viana do Castelo accommodation markets with a clear visualization of the concept of Boutique Suites was fundamental to create the necessary assumptions for the financial model. The Marketing Mix reveals the 4P's of marketing and the risk matrix summarizes the main risks associated with this investment. Moreover, an Implementation and Organization Plan was created to study how and when this Boutique Suites is developed and starts operation. A Discounted Cash Flow model was used to understand the financial viability of this project. The valuation indicators conclude that the project is financially viable. The risk analysis presents the documented impact of changes in revenues and operational costs to the investment decision.
Descrição
Mestrado em Finanças
Palavras-chave
Plano de Negócios Investimento Imobiliário Hotelaria Viana do Castelo Estratégia Real Estate Business Plan Hospitality Real Estate Strategy
Contexto Educativo
Citação
Morais, Vítor Miguel Maciel Azevedo (2020). "Business plan for a guesthouse in the city of Viana do Castelo". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão