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Effects of sunk-cost on decision making

dc.contributor.advisorSilva, António Sousa e
dc.contributor.authorAljarf, Kais
dc.date.accessioned2023-10-09T09:29:36Z
dc.date.available2023-10-09T09:29:36Z
dc.date.issued2023-03
dc.descriptionMestrado Bolonha em Managementpt_PT
dc.description.abstractCognitive biases a well-known phenomenon where individuals process and interpret information in a way that aligns with their existing beliefs, attitudes, and preferences. This thesis aims to provide critical evidence on the sunk-cost effect on professionals within the Management and Finance industry. As a result, this Thesis covers literature on cognitive biases and the emergence of biases in our mode of thinking, emphasizing the effects of sunk-cost and how susceptible we are to Cognitive Biases. To accomplish this goal, a quantitative approach was used, analyzing an online survey. The survey aimed to assess the level of cognitive bias in decision-making and the extent to which sunk cost affects outcomes. The study found that cognitive biases prevalent in the decision-making process of professionals. Overall, this master thesis emphasizes the importance of understanding cognitive bias in decision-making and its effect on professional outcomes. The study's results have practical implications for professionals, highlighting the necessity of acknowledging cognitive bias and adopting strategies to mitigate it.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAljarf, Kais (2023). “Effects of sunk-cost on decision making”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestãopt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/28909
dc.language.isoengpt_PT
dc.publisherInstituto Superior de Economia e Gestãopt_PT
dc.subjectcognitive biaspt_PT
dc.subjectsunk-costpt_PT
dc.subjectdecision-makingpt_PT
dc.titleEffects of sunk-cost on decision makingpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsclosedAccesspt_PT
rcaap.typemasterThesispt_PT

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