A carregar...
Publicação
Effects of sunk-cost on decision making
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 565.74 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Cognitive biases a well-known phenomenon where individuals process and interpret information in a way that aligns with their existing beliefs, attitudes, and preferences. This thesis aims to provide critical evidence on the sunk-cost effect on professionals within the Management and Finance industry. As a result, this Thesis covers literature on cognitive biases and the emergence of biases in our mode of thinking, emphasizing the effects of sunk-cost and how susceptible we are to Cognitive Biases. To accomplish this goal, a quantitative approach was used, analyzing an online survey. The survey aimed to assess the level of cognitive bias in decision-making and the extent to which sunk cost affects outcomes. The study found that cognitive biases prevalent in the decision-making process of professionals. Overall, this master thesis emphasizes the importance of understanding cognitive bias in decision-making and its effect on professional outcomes. The study's results have practical implications for professionals, highlighting the necessity of acknowledging cognitive bias and adopting strategies to mitigate it.
Descrição
Mestrado Bolonha em Management
Palavras-chave
cognitive bias sunk-cost decision-making
Contexto Educativo
Citação
Aljarf, Kais (2023). “Effects of sunk-cost on decision making”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão