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Design para a democratização do consumo cultural
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Resumo(s)
A partir da Revolução Industrial e do aparecimento da reprodutibilidade técnica, coloca-se a questão da individualidade irrepetível dos objectos. As profundas mudanças técnicas, económicas, sociais e culturais levantam novas questões, a nível de potencialidades e necessidades. Neste contexto, o Design afirma-se como área disciplinar e os Museus configuram-se como espaços de sociabilidade e lugares de conhecimento e fruição, promovendo uma maior acessibilidade a bens culturais e contribuindo para a democratização do consumo cultural. Com este enquadramento, a Loja do Museu desempenha um papel cada vez mais importante, no qual o Design tem um contributo próprio a desempenhar, tanto no que diz respeito à inserção do espaço no percurso museológico como no que se refere aos conteúdos disponibilizados.
Com esta investigação, sobre Design para a Democratização do Consumo Cultural: A Loja do Museu, equacionamos a problemática do Design na democratização do consumo cultural, abordando a questão a nível teórico e ensaiando uma solução aplicável. Partindo do Design como área de vocação interdisciplinar, fazemos a sua articulação com os conceitos da Museologia, as práticas da Museografia e as novas abordagens das Indústrias da Cultura. Nesta perspectiva, consideramos a Loja do Museu como elemento integrante e indissociável da instituição museológica e das respectivas estratégias, não só a nível de sustentabilidade económica, mas sobretudo a nível dos processos e conteúdos expositivos e comunicativos que caracterizam e identificam o Museu como espaço de conhecimento e lugar de cidadania.
Utilizando uma metodologia qualitativa, não intervencionista, recorremos à revisão da literatura nos diversos campos temáticos do Design, da Museologia e das Indústrias da Cultura, acompanhada da análise de exemplos de referência no plano internacional. Simultaneamente, registámos a opinião de especialistas em entrevistas exploratórias, que se configuram também como fontes primárias. A observação de casos de estudo seleccionados (lojas de museus nacionais e internacionais) aos quais aplicamos uma ficha de análise criada especificamente para o efeito, permitiu-nos identificar tendências e situar o âmbito de intervenção do Design. Com base nos resultados obtidos, estabelecemos processos e tipologias de actuação, fundamentamos a concepção de princípios metodológicos aplicáveis, e concebemos um modelo teórico-operativo onde o Museum Retail Design se configura como dimensão aglutinadora.
ABSTRACT: From the Industrial Revolution and the emergence of technical reproducibility, the question of the unrepeatable individuality of objects arises. The profound technical, economic, social and cultural changes raise new questions, in terms of potentialities and needs. In this context, Design asserts itself as a disciplinary area and the Museums are configured as spaces of sociability and places of knowledge and enjoyment, promoting greater accessibility to cultural assets and contributing to the democratization of cultural consumption. With this framework, the Museum Shop plays an increasingly important role, in which Design has its own contribution to play, both in terms of the insertion of space in the museological course and in what refers to available contents. With this research, on Design for the Democratization of Cultural Consumption: The Museum Shop, we equate the design issue in the democratization of cultural consumption, approaching the issue at the theoretical level and rehearsing an applicable solution. Starting from Design as an area of interdisciplinary vocation, we articulate it with the concepts of Museology, the practices of Museography and the new approaches of the Industries of Culture. In this perspective, we consider the Museum Shop as an integral and inseparable element of the museological institution and its strategies, not only in terms of economic sustainability, but above all in terms of the exhibition and communicative processes and contents that characterize and identify the Museum as a space of knowledge and place of citizenship. Using a qualitative, non-interventionist methodology, we use literature review in the various thematic fields of Design, Museology and Industries of Culture, accompanied by the analysis of examples of international reference. Simultaneously, we recorded the opinion of specialists in exploratory interviews, who also constitute primary sources. The observation of selected case studies (national and international museum stores) to which we have applied an analysis form created specifically for this purpose allowed us to identify trends and to locate the scope of the Design intervention. Based on the results obtained, we establish processes and typologies of action, we base the conception of applicable methodological principles, and conceive a theoretical-operative model where Museum Retail Design is configured as agglutinating dimension.
ABSTRACT: From the Industrial Revolution and the emergence of technical reproducibility, the question of the unrepeatable individuality of objects arises. The profound technical, economic, social and cultural changes raise new questions, in terms of potentialities and needs. In this context, Design asserts itself as a disciplinary area and the Museums are configured as spaces of sociability and places of knowledge and enjoyment, promoting greater accessibility to cultural assets and contributing to the democratization of cultural consumption. With this framework, the Museum Shop plays an increasingly important role, in which Design has its own contribution to play, both in terms of the insertion of space in the museological course and in what refers to available contents. With this research, on Design for the Democratization of Cultural Consumption: The Museum Shop, we equate the design issue in the democratization of cultural consumption, approaching the issue at the theoretical level and rehearsing an applicable solution. Starting from Design as an area of interdisciplinary vocation, we articulate it with the concepts of Museology, the practices of Museography and the new approaches of the Industries of Culture. In this perspective, we consider the Museum Shop as an integral and inseparable element of the museological institution and its strategies, not only in terms of economic sustainability, but above all in terms of the exhibition and communicative processes and contents that characterize and identify the Museum as a space of knowledge and place of citizenship. Using a qualitative, non-interventionist methodology, we use literature review in the various thematic fields of Design, Museology and Industries of Culture, accompanied by the analysis of examples of international reference. Simultaneously, we recorded the opinion of specialists in exploratory interviews, who also constitute primary sources. The observation of selected case studies (national and international museum stores) to which we have applied an analysis form created specifically for this purpose allowed us to identify trends and to locate the scope of the Design intervention. Based on the results obtained, we establish processes and typologies of action, we base the conception of applicable methodological principles, and conceive a theoretical-operative model where Museum Retail Design is configured as agglutinating dimension.
Descrição
Tese de Doutoramento em Design com a especialização em Design apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Doutor.
Palavras-chave
Design Museologia Consumo cultural Loja do museu
Contexto Educativo
Citação
CARRETO, Catarina Albuquerque Ferreira - Design para a democratização do consumo cultural : a loja do museu. - Lisboa : FA, 2018. Tese de Doutoramento.
Editora
Universidade de Lisboa, Faculdade de Arquitetura