Publicação
Simplification of branded names : memory issues
| datacite.subject.fos | Ciências da Saúde | |
| dc.contributor.advisor | Pires, Carla Maria Batista Ferreira | |
| dc.contributor.advisor | Cavaco, Afonso Miguel Neves | |
| dc.contributor.author | Costa, Márcia Filipa Freire Dias da | |
| dc.date.accessioned | 2017-03-07T09:54:30Z | |
| dc.date.available | 2017-03-07T09:54:30Z | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2016 | |
| dc.description | Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, Universidade de Lisboa, Faculdade de Farmácia, 2015 | |
| dc.description.abstract | Background: The brand names of medicines are invented names that must be chosen to avoid misinterpretations and assure memorization. Objectives: To evaluate how participants' memorization was influenced by names with varying orthographic or phonological (reading way) structures - canonical and non- canonical names i.e. names write and read (or not) in accordance to Portuguese, respectively. Methods: Two experiments of memorization, one based on the writing of names and another on the identification of names in a list. The validated software SuperLab 5.0 was used. Names were randomly selected from all the brand names of the national prescribing guide. Two groups: 94 patients and 30 pharmacy professionals. Socio-demographic data were collected. A health literacy and a mini-mental state test were administered. Results: Patients presented worse memorization results than professionals, in particular with non-canonical names. The older and lower educated participants, as well as those participants with inadequate health literacy presented worst results. Cognition problems were not detected. Discussion and conclusion: In order to benefit patients' memorization of names and therapeutic safety, it seems advisable to study ways of adapting brand names to a native form before their market approval. This may be especially relevant for geriatric populations, knowing they are mainly polymedicated. | |
| dc.format | application/pdf | |
| dc.identifier.uri | http://hdl.handle.net/10451/26968 | |
| dc.language.iso | por | |
| dc.subject | Experiments of memorization | |
| dc.subject | Mestrado Integrado - 2015 | |
| dc.subject | Names of medicines | |
| dc.subject | Word tasks | |
| dc.subject | Working memory | |
| dc.title | Simplification of branded names : memory issues | |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | restrictedAccess | |
| rcaap.type | masterThesis | |
| thesis.degree.name | Mestrado Integrado em Ciências Farmacêuticas | pt_PT |