datacite.subject.fos	Tese de mestrado, Práticas Tipográficas e Editoriais Contemporâneas, Universidade de Lisboa, Faculdade de Belas Artes, 2018	pt_PT
dc.contributor.author	Facada, Mariana Aguiar de Oliveira Franco, 1988-
dc.date.accessioned	2018-10-17T12:26:38Z
dc.date.available	2018-10-17T12:26:38Z
dc.date.issued	2018-06-11
dc.date.submitted	2018-10-17
dc.description.abstract	The Editorial Design of the era of Estado Novo had as it’s main purpose the propaganda of certain ideals and principles. It was, therefore, an instrument of the Portuguese Government used in order to disseminate and propagate these same ideals. At a time when there were rules and prejudices about women’s behavior, such as the concept of the Return of Woman to the Home and the Ideal Woman, whose sole purpose should be to serve others, to marry and to constitute a family, the editorials objects intended for the female sex, also represented a vehicle for the transmission of these values and contributed to the manipulation and implementation of this ideology in the mentality of the women of this time. Thus, this project focuses on the feminine periodicals of the 1940s and 1950s, in order to analyze and identify the various characteristics of the Design applied to these graphic objects, and to evaluate how they contributed (or not) to the idealized image of the Woman of Estado Novo. Finally, on the basis of this research, it is intended to summon through design and a current view on the subject, a reflection and reinterpretation around the construction of an idealized image of women, creating a book / archive that proposes new significant relationships between its original contents	pt_PT
dc.identifier.tid	201930048	pt_PT
dc.identifier.uri	http://hdl.handle.net/10451/35118
dc.language.iso	por	pt_PT
dc.subject	Portugal. Secretariado da Propaganda Nacional	pt_PT
dc.subject	Portugal. Secretariado Nacional da Informação	pt_PT
dc.subject	Exposição do Mundo Português, Lisboa, 1940	pt_PT
dc.subject	Design gráfico - portugal	pt_PT
dc.subject	Estado Novo	pt_PT
dc.subject	Revistas femininas	pt_PT
dc.subject	Tipografia	pt_PT
dc.subject	Mulher - Aspectos socioculturais - Estado Novo	pt_PT
dc.subject	Modernismo	pt_PT
dc.subject	Portuguesismos	pt_PT
dc.title	Magazine da mulher : reinterpretação gráfica e editorial de periódicos femininos do Estado Novo	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.name	Tese de mestrado, Práticas Tipográficas e Editoriais Contemporâneas, Universidade de Lisboa, Faculdade de Belas Artes, 2018	pt_PT

Magazine da mulher : reinterpretação gráfica e editorial de periódicos femininos do Estado Novo

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