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Publication
Magazine da mulher : reinterpretação gráfica e editorial de periódicos femininos do Estado Novo
| Name: | Description: | Size: | Format: | |
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| 339.19 KB | JPEG | |||
| Tese | 15.86 MB | Adobe PDF | ||
| Anexos | 5.82 MB | Adobe PDF |
Advisor(s)
Abstract(s)
The Editorial Design of the era of Estado Novo had as it’s main purpose the propaganda of certain ideals and principles. It was, therefore, an instrument of the Portuguese Government used in order to disseminate and propagate these same ideals. At a time when there were rules and prejudices about women’s behavior, such as the concept of
the Return of Woman to the Home and the Ideal Woman, whose sole purpose should be to serve others, to marry and to constitute a family, the editorials objects intended for the female sex, also represented a vehicle for the transmission of these values and contributed to the manipulation and implementation of this ideology in the mentality of
the women of this time. Thus, this project focuses on the feminine periodicals of the 1940s and 1950s, in order to analyze and identify the various characteristics of the Design applied to these graphic
objects, and to evaluate how they contributed (or not) to the idealized image of the Woman of Estado Novo. Finally, on the basis of this research, it is intended to summon through design and a
current view on the subject, a reflection and reinterpretation around the construction of an idealized image of women, creating a book / archive that proposes new significant relationships between its original contents
Description
Keywords
Portugal. Secretariado da Propaganda Nacional Portugal. Secretariado Nacional da Informação Exposição do Mundo Português, Lisboa, 1940 Design gráfico - portugal Estado Novo Revistas femininas Tipografia Mulher - Aspectos socioculturais - Estado Novo Modernismo Portuguesismos