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Types of affiliation in the hotel sector: an insight into the Portuguese experience
Orientador(es)
Resumo(s)
This study analyses the types of affiliation in the hotel sector and identifies the factors that affect the choice of
affiliation. Accordingly, this study’s objectives are: i) to analyse managers’ perceptions regarding the most
appropriate type of affiliation; and ii) to uncover the factors that influence the type of affiliation they choose. Data
was collected through a questionnaire. Findings show that management contracts and marketing consortia are
adequate affiliation types for four- and five-star hotels. The terms of the contract, followed by the chain’s affiliation
strategy, were the most important factors that most influence this choice. Limitations, theoretical and managerial
contributions are presented in the end.
Descrição
Palavras-chave
Hotel sector Affiliation type Portugal
Contexto Educativo
Citação
Almeida, S., Costa, C. & Simões, J. (2022). Types of affiliation in the hotel sector: an insight into the Portuguese experience. European Journal of Tourism Research, 32, 3206. https://doi.org/10.54055/ejtr.v32i.2934
Editora
Varna University of Management