| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.4 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Vasto, dinâmico, sadio, o mercado japonês é uma tentação para qualquer comerciante do calçado. Estudá-lo nos seus múltiplos parâmetros e variáveis, para apontar métodos e modos à sua conveniente operação, tal é o objectivo último desta dissertação.
Para o efeito, dentre as coordenadas económicas e financeiras comuns aos restantes mercados
japoneses, seleccionaram-se aquelas que de forma mais incisiva moldam e marcam o carácter
muito particular deste mercado. Organização política, ambiente físico, demografia, atmosfera
social e cultural, economia e finanças, foram com esse escopo as estruturas de
enquadramento postas sob análise.
Passando às características específicas do mercado, focou-se em primeiro lugar a procura,
para lhe fixar os traços fundamentais, a dimensão e presumível evolução, e de seguida a
oferta, para relevar o quadro jurídico-político com que actualmente se defronta. Estruturas
produtivas e canais de distribuição são as demais vertentes passadas em revista, assim se
compondo o retrato diáfano do sector que permitiu a avaliação da sua capacidade
competitiva.
O passo seguinte foi dado na busca de oportunidades de negócio, munido já de um
diagnóstico prospectivo, tendo-se procedido-se à análise estratégica, com delimitação dos
segmentos de mercado a explorar, isolando-se -se por fim os factores críticos de sucesso, cuja
inobservância determinará irremediavelmente o malogro de qualquer acção comercial.
Opções estratégicas com fundamentação doutrinária, de par com uma descrição e avaliação
do negociador japonês, concluem um trabalho que se espera possa constituir-se no vademecum
da indústria.
Vast, dynamic, healthy, lhe japanese market is a commercial temptation for any shoe businessperson. Shidying it, in its multiple parameters and variables, in order to point out methods and modes for its convenient operation, such is lhe ultimate objective of this dissertation. With that in mind, from lhe econornical and finantial coordinates that are common to lhe other japanese markets, I selected those which in a most detennining way mould and mark lhe character of this very particular market. Political organization, physical environment, demography, social and cultural atmosphere, economy and finance, were lhe framing structures that have been put under analysis. Proceeding to lhe specific characteristics of this market, lhe demand has been firstly focused, in order to perceive its main traits, dimension and presumable evolution, and after that special attention was paid to lhe supply and lhe legal environment it must to face. Incidentally, lhe productive strutures and distribution channels have also been thoroughly examined, an image of lhe sector being by this way composed in order to get its competitive evaluation. Then I have departed to search and to identify opportunities of business, a prospective diagnosis having been elaborated aflerwards, and I proceed to a strategic analysis, with lhe delirnitation of lhe segments of lhe market to explore, isolating lhe criticai factors of success, lhe unobservation of which determining lhe failure of any commercial action. Strategical options with doctrinal fundamentais, together with one description and evaluation of lhe japanese negotiator, conclude a work which is expected to become lhe vade-mecum of lhe industry.
Vast, dynamic, healthy, lhe japanese market is a commercial temptation for any shoe businessperson. Shidying it, in its multiple parameters and variables, in order to point out methods and modes for its convenient operation, such is lhe ultimate objective of this dissertation. With that in mind, from lhe econornical and finantial coordinates that are common to lhe other japanese markets, I selected those which in a most detennining way mould and mark lhe character of this very particular market. Political organization, physical environment, demography, social and cultural atmosphere, economy and finance, were lhe framing structures that have been put under analysis. Proceeding to lhe specific characteristics of this market, lhe demand has been firstly focused, in order to perceive its main traits, dimension and presumable evolution, and after that special attention was paid to lhe supply and lhe legal environment it must to face. Incidentally, lhe productive strutures and distribution channels have also been thoroughly examined, an image of lhe sector being by this way composed in order to get its competitive evaluation. Then I have departed to search and to identify opportunities of business, a prospective diagnosis having been elaborated aflerwards, and I proceed to a strategic analysis, with lhe delirnitation of lhe segments of lhe market to explore, isolating lhe criticai factors of success, lhe unobservation of which determining lhe failure of any commercial action. Strategical options with doctrinal fundamentais, together with one description and evaluation of lhe japanese negotiator, conclude a work which is expected to become lhe vade-mecum of lhe industry.
Description
Mestrado em Economia Internacional
Keywords
Consumo Logística Competitividade Segmentos-alvo Doutrina Consuption Logistics Competitiveness Targetsegments Doctrine
Pedagogical Context
Citation
Silva, Armando Luis Coelho da (1996). "Mercado japonês do calçado: uma abordagem sistémica". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão.
Publisher
Instituto Superior de Economia e Gestão