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Publicação
Fast fashion vs. slow fashion
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| 158.41 MB | Adobe PDF | |||
| 82.81 MB | Adobe PDF |
Autores
Resumo(s)
A presente dissertação, de cariz teórico-prático, insere-se no âmbito do Design de Moda,
particularmente na observação dos novos comportamentos do mercado e das novas tendências
de consumo, resultantes do atual processo de globalização decorrente da Terceira Revolução
Industrial.
A partir de revisão de literatura relevante, este estudo pretende analisar a evolução da
globalização e o seu impacto junto dos consumidores.
Os antagónicos movimentos de Fast Fashion e Slow Fashion, assumem particular importância
no contexto da indústria da Moda, e exprimem diferentes valores estéticos, culturais e sociais
que proporcionam diferentes visões no pensamento e vivência dos consumidores, estabelecendo
conexões entre as consequências geradas por ambos os movimentos.
Através de uma análise SWOT, a presente investigação procura obter uma mais correcta
identificação dos valores de cada um destes dois sistemas, fundamentais para a compreensão
de uma moda mais consciencializada e justa.
Com base nos princípios da Slow Fashion, que valorizam não só as questões da ética e
sustentabilidade mas, e sobretudo, a valorização das habilidades tácteis dos artesãos populares
portugueses, surge o levantamento das principais técnicas e desenhos utilizados na elaboração
do tradicional “Bordado de Viana”, que servirá de suporte à coleção desenvolvida.
ABSTRACT: This essay, of a theoretical and practical nature, is aimed at the observation of new behaviors in markets as well as the new trends of consumption, resulting from the ongoing process of globalization of the Third Industrial Revolution. Starting with the consulting of relevant literature, this research intends to analysis the evolution of the globalization, and the impact on consumers. The antagonistic movements of Fast Fashion and Slow Fashion which are particularly important in the Fashion industry, and express different aesthetical, cultural, and social values that allow us new insights into the thinking and background of consumers, establishing connections between the consequences that arose from these movements. Through a SWOT analysis, the present investigation attempt to obtain a more accurate identification of the values of each of the two systems, which is fundamental in the understanding of a more aware and fair fashion. Based on the principles of Slow Fashion, which hold in high regard not only matters of ethics and sustainability but, first and foremost, the valuing of the labor skills of popular Portuguese artisans, comes up the main techniques and designs used in the production of the traditional “Bordado de Viana” were studied, and served as inspiration for the collection that will be developed.
ABSTRACT: This essay, of a theoretical and practical nature, is aimed at the observation of new behaviors in markets as well as the new trends of consumption, resulting from the ongoing process of globalization of the Third Industrial Revolution. Starting with the consulting of relevant literature, this research intends to analysis the evolution of the globalization, and the impact on consumers. The antagonistic movements of Fast Fashion and Slow Fashion which are particularly important in the Fashion industry, and express different aesthetical, cultural, and social values that allow us new insights into the thinking and background of consumers, establishing connections between the consequences that arose from these movements. Through a SWOT analysis, the present investigation attempt to obtain a more accurate identification of the values of each of the two systems, which is fundamental in the understanding of a more aware and fair fashion. Based on the principles of Slow Fashion, which hold in high regard not only matters of ethics and sustainability but, first and foremost, the valuing of the labor skills of popular Portuguese artisans, comes up the main techniques and designs used in the production of the traditional “Bordado de Viana” were studied, and served as inspiration for the collection that will be developed.
Descrição
Dissertação de Mestrado em Design, com a especialização em Design de Moda apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
Palavras-chave
Fast Fashion Consumo Slow fashion Cultura tradicional portuguesa Bordado de Viana do Castelo Consumption Traditional portuguese culture Viana do Castelo embroidery
Contexto Educativo
Citação
MACHADINHO, Mónica Filipa Coelho - Fast fashion vs. slow fashion : uma análise conducente ao design de uma capsule collection.- Lisboa: FA, 2018. Dissertação de Mestrado.
Editora
Universidade de Lisboa, Faculdade de Arquitetura