A carregar...
Publicação
A business network perspective on the transition towards sustainable public services : a case study on electrical mobility
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 452.86 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Este estudo explora a transição para o transporte público elétrico, em particular a adoção de autocarros elétricos. Através de uma perspetiva de redes de negócio, procura compreender de que forma as políticas públicas, juntamente com as relações e redes empresariais, afetam e são afetadas pelas estratégias dos atores públicos e privados envolvidos na configuração do mercado de transporte público. Foi realizado um estudo de caso, centrado na empresa portuguesa de transportes Rodoviária, que se encontra atualmente numa fase inicial da transição para a mobilidade elétrica. Algumas das suas unidades operacionais já integraram autocarros elétricos nas suas frotas, enquanto outras ainda não, oferecendo assim um contexto relevante para analisar as complexidades e decisões estratégicas envolvidas nesta transição. O estudo baseia-se em dados primários e secundários, recolhidos através de entrevistas com dois colaboradores da Rodoviária e de fontes bibliográficas e noticiosas relacionadas com a empresa e com a transição mais alargada para a mobilidade elétrica. Este estudo tem duas contribuições principais. Em primeiro lugar, realça o papel fundamental das redes empresariais e do alinhamento relacional na viabilização de transições sustentáveis no setor dos transportes públicos. A investigação demonstra que uma implementação bem-sucedida exige mais do que tecnologia ou investimento: é necessária uma coordenação entre parceiros, políticas públicas favoráveis e uma motivação partilhada. Em segundo lugar, ao adotar uma perspetiva orientada para a transformação dos mercados, o estudo mostra como as empresas de transporte e as autoridades públicas contribuem de forma colaborativa para moldar a direção e o ritmo da mudança no setor.
This study explores the transition to electric public transport, specifically the adoption of electric buses. Through a business network lens, it aims to understand how public policy, together with business relationships and networks, both affect and are affected by the strategies of public and private actors engaged in shaping the public transport market. A single case study was conducted, centered on the Portuguese transportation company Rodoviária, which is currently at an early stage of transitioning to electric mobility. Some of its operational units have integrated electric buses in their fleets, while others have not, offering a relevant context to examine the complexities and strategic decisions involved in such a transition. The study draws on both primary and secondary data, collected through semi-structured interviews with two employees from Rodoviária and through literature and news sources related to the company and the broader transition to electric mobility. The main contributions of this study are twofold. First, it highlights the critical role of business networks and relational alignment in enabling sustainability transitions in public transportation. The research shows that successful implementation requires more than just technology or investment, it demands coordination among partners, supportive policy, and shared motivation. Second, by applying a market shaping perspective, the study demonstrates how transport companies and public authorities collaboratively shape the direction of market change.
This study explores the transition to electric public transport, specifically the adoption of electric buses. Through a business network lens, it aims to understand how public policy, together with business relationships and networks, both affect and are affected by the strategies of public and private actors engaged in shaping the public transport market. A single case study was conducted, centered on the Portuguese transportation company Rodoviária, which is currently at an early stage of transitioning to electric mobility. Some of its operational units have integrated electric buses in their fleets, while others have not, offering a relevant context to examine the complexities and strategic decisions involved in such a transition. The study draws on both primary and secondary data, collected through semi-structured interviews with two employees from Rodoviária and through literature and news sources related to the company and the broader transition to electric mobility. The main contributions of this study are twofold. First, it highlights the critical role of business networks and relational alignment in enabling sustainability transitions in public transportation. The research shows that successful implementation requires more than just technology or investment, it demands coordination among partners, supportive policy, and shared motivation. Second, by applying a market shaping perspective, the study demonstrates how transport companies and public authorities collaboratively shape the direction of market change.
Descrição
Trabalho Final de Mestrado, Management and Industrial Strategy, ISEG, 2025.
Palavras-chave
Sustainability Mobility Public Transport Business Relationships Strategy Sustentabilidade Mobilidade Transporte Público Relações de Negócio Estratégia