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Authors
Abstract(s)
Nos últimos anos, o turismo de natureza e em parques naturais tem-se afirmado de forma
significativa no panorama do turismo nacional, com um crescente número de turistas a
procurarem novas experiências que combinem lazer, descanso e a preservação dos
espaços naturais. A transformação digital tem desempenhado um papel crucial como fator
impulsionador desta mudança, possibilitando o desenvolvimento de novas abordagens e
ferramentas inovadoras para melhorar a experiência dos visitantes e promover a
conservação do património natural. Este estudo aborda a importância das Tecnologias de
Informação e Comunicação no contexto do turismo de natureza, com um foco específico
na experiência de visitação e na interpretação do património natural no Parque Natural da
Arrábida. Para tal, foram realizadas diversas metodologias de pesquisa, incluindo
questionários, entrevistas semiestruturadas com representantes das entidades gestoras do
parque e benchmarking de boas práticas noutros parques naturais. As conclusões
alcançadas através deste estudo indicam que as TIC são, na ótica dos diversos
interlocutores envolvidos, uma força motriz essencial na melhoria da experiência dos
visitantes, fornecendo informações acessíveis e interativas sobre o património natural.
Além disso, as TIC têm um papel fundamental na sensibilização ambiental, promovendo
uma maior consciência e atitudes de preservação entre os visitantes. Este trabalho
demonstra a necessidade de uma integração mais robusta e estratégica das TIC nas
políticas de gestão e promoção dos parques naturais, visando não apenas a satisfação dos
visitantes, mas também a consciencialização e preservação ambiental.
In recent years, nature tourism and tourism in natural parks has made a significant impact on the national tourism scene, with a growing number of tourists looking for new experiences that combine leisure, relaxation and the preservation of natural spaces. Digital transformation has played a crucial role in driving this change, enabling the development of new approaches and innovative tools to improve the visitor experience and promote the conservation of natural heritage. This study addresses the importance of Information and Communication Technologies in the context of nature tourism, with a specific focus on the visitor experience and interpretation of the natural heritage in the Arrábida Natural Park. To this end, various research methodologies were carried out, including questionnaires, semi-structured interviews with representatives of the park's management bodies and benchmarking of good practices in other natural parks. The conclusions reached through this study indicate that ICT is, from the point of view of the various interlocutors involved, an essential driving force in improving the visitor experience by providing accessible and interactive information on natural heritage. In addition, ICT plays a key role in raising environmental awareness, promoting greater awareness and preservation attitudes among visitors. This work therefore emphasises the need for a more robust and strategic integration of ICT into the management and promotion policies of natural parks, aimed not only at visitor satisfaction, but also at environmental awareness and preservation.
In recent years, nature tourism and tourism in natural parks has made a significant impact on the national tourism scene, with a growing number of tourists looking for new experiences that combine leisure, relaxation and the preservation of natural spaces. Digital transformation has played a crucial role in driving this change, enabling the development of new approaches and innovative tools to improve the visitor experience and promote the conservation of natural heritage. This study addresses the importance of Information and Communication Technologies in the context of nature tourism, with a specific focus on the visitor experience and interpretation of the natural heritage in the Arrábida Natural Park. To this end, various research methodologies were carried out, including questionnaires, semi-structured interviews with representatives of the park's management bodies and benchmarking of good practices in other natural parks. The conclusions reached through this study indicate that ICT is, from the point of view of the various interlocutors involved, an essential driving force in improving the visitor experience by providing accessible and interactive information on natural heritage. In addition, ICT plays a key role in raising environmental awareness, promoting greater awareness and preservation attitudes among visitors. This work therefore emphasises the need for a more robust and strategic integration of ICT into the management and promotion policies of natural parks, aimed not only at visitor satisfaction, but also at environmental awareness and preservation.
Description
Keywords
Turismo de natureza Parques Naturais Comunicação Tecnologias de Informação e Comunicação