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Papel do employer branding na satisfação no trabalho e no bem-estar dos colaboradores
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Resumo(s)
O presente estudo visa compreender o papel do Employer Branding na satisfação
no trabalho e no bem-estar dos colaboradores. Atualmente, face aos desafios no mercado
de trabalho, as empresas têm investido nos seus colaboradores, de forma a ganharem
vantagem competitiva face aos seus concorrentes. Desta forma, o Employer Branding é
uma boa estratégia para tornar a empresa mais competitiva no mercado, uma vez que
reconhece as competências do capital humano como o recurso mais importante da
empresa.
O presente estudo assenta na abordagem quantitativa, conduzida através de um
questionário que teve a participação de 104 indivíduos ativos no mercado de trabalho. Os
resultados obtidos através do método de modelagem de equações estruturais de mínimos
quadrados (PLS-SEM), realçam a importância que algumas dimensões do Employer
Branding têm no bem-estar dos colaboradores e também na importância da existência de
uma relação positiva entre bem-estar e satisfação no trabalho.
The present study aims to understand the role of Employer Branding in job satisfaction and employee well-being. Currently, faced with challenges in the job market, companies have invested in their employees to gain a competitive advantage over their competitors. In this way, Employer Branding is a good strategy to make the company more competitive in the market, as it recognizes human capital skills as the company's most important resource. This study is based on a quantitative approach, conducted through a questionnaire to 104 individuals active in the labor market. The results obtained through the least squares structural equation modelling method (PLS-SEM) highlight the importance that some dimensions of Employer Branding have on employee well-being and the importance of the existence of a positive relationship between well-being and job satisfaction. Regarding the contribution of this study, at the academic level, it allowed us to acquire more knowledge about the importance of Employer Branding for the well-being of employees and to explore the connection between the different concepts. In short, it should also be noted that companies must align personal objectives with professional ones to gain a competitive advantage.
The present study aims to understand the role of Employer Branding in job satisfaction and employee well-being. Currently, faced with challenges in the job market, companies have invested in their employees to gain a competitive advantage over their competitors. In this way, Employer Branding is a good strategy to make the company more competitive in the market, as it recognizes human capital skills as the company's most important resource. This study is based on a quantitative approach, conducted through a questionnaire to 104 individuals active in the labor market. The results obtained through the least squares structural equation modelling method (PLS-SEM) highlight the importance that some dimensions of Employer Branding have on employee well-being and the importance of the existence of a positive relationship between well-being and job satisfaction. Regarding the contribution of this study, at the academic level, it allowed us to acquire more knowledge about the importance of Employer Branding for the well-being of employees and to explore the connection between the different concepts. In short, it should also be noted that companies must align personal objectives with professional ones to gain a competitive advantage.
Descrição
Mestrado Bolonha em Marketing
Palavras-chave
Employer Branding Bem-Estar Satisfação Employer Branding Well-Being Satisfaction
Contexto Educativo
Citação
Mendonça, Hélia Sofia Pereira (2023). “Papel do employer branding na satisfação no trabalho e no bem-estar dos colaboradores ”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão