Advisor(s)
Abstract(s)
Com o irromper e com a disseminação de cada vez mais projetos empreendedores um pouco por todo o mundo, surge também a necessidade de repensar as metodologias associadas ao desenvolvimento de projetos, especialmente dedicadas a este tipo de negócios.
A corrente Lean Startup surge como um movimento dedicado à compreensão e ao apoio de negócios inovadores que operam em ambientes de alto risco, com o propósito de o mitigar e de responder às limitações que as organizações que os desenvolvem normalmente enfrentam.
Este TFM acompanha a vida de um projeto e de uma equipa desde a concepção da ideia até ao lançamento do produto, retratando passo a passo cada etapa do mesmo, explorando as ferramentas Lean que permitiram uma rápida análise das necessidades do cliente, uma avaliação precisa da qualidade da solução apresentada, um estudo da envolvente externa e um desenho de uma estratégia financeira viável.
Este TFM explora ferramentas essenciais ao desenvolvimento de qualquer projeto Lean, tais como o Business Model Canvas, o Validation Board, o Value Proposition Canvas e o Blue Ocean Canvas, apresentando assim um modelo diferente do tradicional plano de negócios exaustivo, defendendo uma rápida mas não perfeita entrada no Mercado sob o mote Falhar depressa, ser bem sucedido ainda mais depressa (Lean Startup Machine, 2012).
With the burst and spread of new entrepreneurial projects all over the world comes the need to rethink the methodologies responsible for the development of this kind of business. The Lean Startup philosophy appears as a movement dedicated to the understanding and support of innovative projects that work under a high influence of risk with the purpose of limiting it as well as answering to the limitations that these kind of organizations usually face. This thesis studies the life of a project and team since the stage of the idea conception until the product launching moment, describing each step of the process and exploring the Lean Startup tools that allowed a fast analysis of the clients' needs, a precise evaluation on the quality of the solution, an external environment analysis and the conception of a viable financial strategy. This thesis is focused on the main tools, essential for any Lean project such as: The Business Model Canvas, the Validation Board, the Value Proposition Canvas and the Blue Ocean Canvas, showcasing this model a a viable alternative for the traditional and exhaustive business plan, defending a fast but not perfect marker entry, under the vision of the statement: Fail fast, succeed faster. (Lean Startup Machine, 2012).
With the burst and spread of new entrepreneurial projects all over the world comes the need to rethink the methodologies responsible for the development of this kind of business. The Lean Startup philosophy appears as a movement dedicated to the understanding and support of innovative projects that work under a high influence of risk with the purpose of limiting it as well as answering to the limitations that these kind of organizations usually face. This thesis studies the life of a project and team since the stage of the idea conception until the product launching moment, describing each step of the process and exploring the Lean Startup tools that allowed a fast analysis of the clients' needs, a precise evaluation on the quality of the solution, an external environment analysis and the conception of a viable financial strategy. This thesis is focused on the main tools, essential for any Lean project such as: The Business Model Canvas, the Validation Board, the Value Proposition Canvas and the Blue Ocean Canvas, showcasing this model a a viable alternative for the traditional and exhaustive business plan, defending a fast but not perfect marker entry, under the vision of the statement: Fail fast, succeed faster. (Lean Startup Machine, 2012).
Description
Mestrado em Ciências Empresariais
Keywords
Empreendedorismo Startups Lean Startup Business Model Canvas Validation Board Blue Ocean Canvas Entrepreneurship
Pedagogical Context
Citation
Veiga, Filipe da Cruz Esteves Casal da (2015). "Aplicação das metodologias Lean Startup a um negócio de inovação mobile". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Publisher
Instituto Superior de Economia e Gestão