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Relatório de estágio realizado no Clube Associativo Santa Marta do Pinhal no âmbito da Gestão do Desporto
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O presente relatório foi elaborado no âmbito do Mestrado em Gestão do Desporto, da Faculdade de Motricidade Humana, e retrata o estágio praticado no segundo semestre, do segundo ano do curso, após um protocolo realizado entre a Faculdade e o Clube Associativo Santa Marta do Pinhal. O Clube Associativo Santa Marta do Pinhal é um clube desportivo amador, sem fins lucrativos cujo objetivo e missão são a promoção do desporto, da cultura e do lazer na própria localidade. O Clube Associativo Santa Marta do Pinhal é um clube que ao longo da sua história promoveu várias modalidades e criou vários eventos culturais conforme irá ser indicado neste relatório. O presente estágio aborda três objetivos fundamentais para o clube: 1.Reorganização da gestão administrativa e dos associados; 2.Análise da gestão da época desportiva 21/22; 3.Desenvolvimento de estratégias de marketing e comunicação para o clube. Posto isto, foi realizado um plano estratégico de recuperação de sócios, analisaram-se as despesas e receitas correntes de toda a operação do clube e foram desenvolvidas estratégias para potenciar o valor acrescentado dos produtos e serviços que o clube oferece aos seus associados. Conclui-se que com as tarefas desempenhadas, o clube consegue alcançar resultados mais positivos desde que exista o interesse e rigor de todos os seus colaboradores voluntários..
This report was prepared within the scope of the master’s degree in Sports Management, faculty of Human Motricity, and portrays the internship practiced in the second semester, of the second year of the course, after a protocol conducted between the Faculty and the Associative Club Santa Marta do Pinhal. Clube Associativo Santa Marta do Pinhal is an amateur non-profit sports club whose mission and goal lies in the promotion of sport, culture, and leisure in its locality. Clube Associativo Santa Marta do Pinhal is a club that throughout its history has promoted various modalities and created several cultural events as will be indicated in this report. This internship addresses three key objectives for the club: 1. Reorganization of administrative management and associates. 2. Make an analysis of sports season 21/22current management. 3. Develop marketing and communication strategies for the club. With that said, a strategic plan for the recovery of members was carried out, the expenses and functional revenues of the entire operation of the club were analyzed and strategies that added value to the products and services offered to its members by the club, were carried out. It is concluded that with the tasks performed, the club can achieve more positive results if there is the interest and rigor of all its volunteer employees.
This report was prepared within the scope of the master’s degree in Sports Management, faculty of Human Motricity, and portrays the internship practiced in the second semester, of the second year of the course, after a protocol conducted between the Faculty and the Associative Club Santa Marta do Pinhal. Clube Associativo Santa Marta do Pinhal is an amateur non-profit sports club whose mission and goal lies in the promotion of sport, culture, and leisure in its locality. Clube Associativo Santa Marta do Pinhal is a club that throughout its history has promoted various modalities and created several cultural events as will be indicated in this report. This internship addresses three key objectives for the club: 1. Reorganization of administrative management and associates. 2. Make an analysis of sports season 21/22current management. 3. Develop marketing and communication strategies for the club. With that said, a strategic plan for the recovery of members was carried out, the expenses and functional revenues of the entire operation of the club were analyzed and strategies that added value to the products and services offered to its members by the club, were carried out. It is concluded that with the tasks performed, the club can achieve more positive results if there is the interest and rigor of all its volunteer employees.
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Clube Associativo Santa Marta do Pinhal Clube Desportivo Gestão Operacional Gestão do Desporto Plano de Recuperação de Sócios Santa Marta do Pinhal Associative Club Sports Club Operational management Operational management Sports Management Membership Recovery Plan