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Advisor(s)
Abstract(s)
Jogos Sociais do Estado são jogos cujo lucro é aplicado nas chamadas causas sociais, ou "boas causas", apoiando grupos populacionais mais desfavorecidos ou programas específicos de âmbito social. Com o objectivo de identificar os determinantes de receitas dos Jogos Sociais do Estado em Portugal, foram recolhidos os dados referentes às vendas dos jogos do tipo Loto nos canais de distribuição mediador e Portal de Jogos, na Internet. Após a aplicação de diversos testes estatísticos concluiu-se que a relação da variação do volume de vendas no Portal face à existência de jackpot no primeiro prémio é estatisticamente significativa, ao contrário do que acontece na rede de mediadores, demonstrando-se a diferença de comportamento dos apostadores nos dois canais. Foi ainda provado que há uma relação estatisticamente significativa entre as vendas do jogo Euromilhões, tanto na rede de mediadores como no Portal de Jogos, e as vendas dos outros jogos nos mesmos canais, provando-se o efeito de complementaridade entre o jogo multi-estatal e os jogos nacionais do mesmo tipo Loto.
Social Games are games whose profits are applied on the so-called social causes, or "good cause", supporting disadvantaged population groups or social supporting programmes. With the purpose of identifying the determinants of Social gaming revenue in Portugal, data were collected concerning sales of Lotto type games, in both distribution channels: retailer and the gaming Portal on the Internet. After the application of various statistic tests, it was proved that the ratio of the change in the volume of sales on the Portal, face the existence of jackpot in first prize, is statistically significant, unlike in the network of retailers, showing the difference in the behavior of bettors in this two channels. It was also shown that there is a statistically significant relationship between the Euromillions game sales, both within the network of retailers as well as at the gaming Portal, and the sales of the other games in the same channels. This proves the effect of complementarily between the game multi-state and national games of the same type Lotto.
Social Games are games whose profits are applied on the so-called social causes, or "good cause", supporting disadvantaged population groups or social supporting programmes. With the purpose of identifying the determinants of Social gaming revenue in Portugal, data were collected concerning sales of Lotto type games, in both distribution channels: retailer and the gaming Portal on the Internet. After the application of various statistic tests, it was proved that the ratio of the change in the volume of sales on the Portal, face the existence of jackpot in first prize, is statistically significant, unlike in the network of retailers, showing the difference in the behavior of bettors in this two channels. It was also shown that there is a statistically significant relationship between the Euromillions game sales, both within the network of retailers as well as at the gaming Portal, and the sales of the other games in the same channels. This proves the effect of complementarily between the game multi-state and national games of the same type Lotto.
Description
Mestrado em Gestão de Sistemas de Informação
Keywords
Jogos Sociais do Estado canais de distribuição Internet complementaridade entre Jogos Sociais Loto elasticidade da procura jackpot Social Games distribution channels Internet complementarily between Social Games Lotto elasticity of demand jackpot
Pedagogical Context
Citation
Morais, João Manuel Monteiro de Carvalho. 2011. "Jogos Sociais do Estado: determinantes de receitas". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão
Publisher
Instituto Superior de Economia e Gestão