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Plano de negócios para o ginásio Fitt Paws
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Este trabalho de projeto tem como objetivo desenvolver um Plano de Negócios para a criação de uma empresa, a Fitt Paws, um novo e inovador conceito de ginásio, um ginásio onde os clientes poderão levar o seu cão e fazer o seu plano de treino, poderão treinar o seu cão ou até mesmo fazer atividades com este.
Para desenvolver este Plano de Negócios, foram comparadas várias metodologias, sendo selecionada a metodologia de Harvard (2007), pois é uma metodologia que especifica o ambiente envolvente, e sendo um projeto que alia duas áreas distintas, o fitness e o comportamento/relação cão e dono, merece maior destaque e objetividade no seu estudo.
Foi desenvolvido um estudo no sentido de perceber qual a viabilidade deste negócio, nomeadamente para saber a quantidade de pessoas que têm cães, quais os hábitos destes donos, tanto relacionados com o exercício físico como com os hábitos com os seus cães, e através de um inquérito realizado perceber a recetividade destes donos à possibilidade de frequentar um ginásio com estas características.
Foi elaborado um plano financeiro que permitiu mostrar que este negócio é viável, e que pode crescer e até ter lugar à expansão.
This project work aims to develop a Business Plan to create a company, Fitt Paws, creating a new and innovative gym concept, a gym where customers can take their dog and do their training plan, they can train their dog or even do activities with this. In order to develop this Business Plan, several methodologies were compared, and the Harvard methodology (2007) was selected, since it is a methodology that specifies the surrounding environment, and being a project that combines two distinct areas, fitness and behavior/relationship dog and owner, deserves greater prominence and objectivity in his study. A study was developed to understand the viability of this business, namely to know the number of people who have dogs, the habits of these owners, both related to physical exercise and habits with their dogs, and through a survey realized the receptivity of these owners to the possibility of attending a gym with these characteristics. A financial plan was drawn up that showed that this business is viable, and that it can grow and even take place in expansion.
This project work aims to develop a Business Plan to create a company, Fitt Paws, creating a new and innovative gym concept, a gym where customers can take their dog and do their training plan, they can train their dog or even do activities with this. In order to develop this Business Plan, several methodologies were compared, and the Harvard methodology (2007) was selected, since it is a methodology that specifies the surrounding environment, and being a project that combines two distinct areas, fitness and behavior/relationship dog and owner, deserves greater prominence and objectivity in his study. A study was developed to understand the viability of this business, namely to know the number of people who have dogs, the habits of these owners, both related to physical exercise and habits with their dogs, and through a survey realized the receptivity of these owners to the possibility of attending a gym with these characteristics. A financial plan was drawn up that showed that this business is viable, and that it can grow and even take place in expansion.
Descrição
Mestrado em Ciências Empresariais
Palavras-chave
Empreendedorismo Plano de Negócio Ginásio Cães Fitt Paws Entrepreneurship Business Plan Gym Dogs
Contexto Educativo
Citação
Mena, Joana Filipa Barreira (2018). "Plano de negócios para o ginásio Fitt Paws". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão