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Artificial intelligence in personalised cosmetics
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A história da cosmética tem sido marcada pelo progresso e, atualmente, tem seguido um caminho que anda de mãos dadas com a indústria tecnológica. Esta evolução criou uma indústria caracterizada pela tecnologia da beleza onde técnicas avançadas de inteligência artificial e de aprendizagem digital são utilizadas para analisar e compreender diferentes elementos de beleza e cosméticos com vista a fornecer a melhor resposta.
As formulações personalizadas de cuidados da pele com o uso de Inteligência Artificial têm vindo a ganhar popularidade na indústria da beleza e dos cuidados da pele, em consequência do interesse dos consumidores pelos seus produtos de cuidados da pele e pela sua própria saúde. O segmento de mercado de inteligência artificial em beleza e cosméticos apresentou um crescimento exponencial, com receitas de US $ 3,19 bilhões em 2023, tendo crescido a uma taxa composta de crescimento anual de 14,3% desde 2018. Olhando para o futuro, é esperado que este mercado tenha uma rápida expansão, com receitas projetadas atingindo US $ 7,79 bilhões em 2028, crescendo a uma taxa composta de crescimento anual de 19,6%. O crescimento do sector do comércio eletrónico, a crescente adoção da realidade aumentada para fazer compras, o envelhecimento da população e o aumento dos rendimentos disponíveis; são os principais fatores que se prevê que impulsionem o crescimento, enquanto as preocupações com a privacidade são vistas como uma potencial barreira ao crescimento.
A aplicação de inteligência artificial abrange, atualmente, desde o fabrico e desenvolvimento ao marketing pós-venda. As principais empresas que já assumiram a liderança neste sector estão a utilizar inteligência artificial para o aconselhamento de produtos ao consumidor, ensaios/amostragem de produtos e descoberta de novos ingredientes. Deste modo, é possível obter uma melhor compreensão sobre os hábitos dos consumidores, o desenvolvimento de estratégias de mercado, a concetualização de produtos, a otimização de formulações e muito mais para a investigação e desenvolvimento de cosméticos.
Com os avanços e a descoberta de novos caminhos, surgem desafios. Um deles é o facto de o Regulamento Europeu de Cosméticos n.º 123/2009 da União Europeia não se pronunciar sobre a personalização, levantando muitas questões relativamente à notificação destes produtos e criando uma zona cinzenta, abrindo uma porta para futuros desenvolvimentos.
The history of cosmetics has been marked by progress, and today it has followed a path that goes hand in hand with the technology industry. This evolution created an industry characterised by beauty tech where advanced artificial intelligence and machine learning techniques are used to analyse and comprehend different elements of beauty and cosmetics to provide the best response. Personalised skin care formulations using artificial intelligence have been growing in popularity in the beauty and skin care industry driven by consumers' growing interest in their skin care products and health. The artificial intelligence in beauty and cosmetics market segment has witnessed exponential growth, with revenues surging from $3.19 billion in 2023 having grown at a compound annual growth rate of 14.3% since 2018. Looking ahead, this market is expected to have a quick expansion, with projected revenues reaching $7.79 billion by 2028, growing at a compound annual growth rate of 19.6%. The growth of the e commerce sector, the increasing adoption of augmented reality for shopping, the growing aging population, and rising disposable i ncomes are the key factors predicted to drive growth, while privacy concerns are seen as a potential barrier to growth. The application of artificial intelligence ranges from manufacturing and development to marketing after sales. The major companies that have already taken the lead in this sector are using artificial intelligence from consumer facing product advice and product trials/sampling to ingredient discovery, better understanding of consumer habits, market strategy development, product conceptualisation , formulation optimisation and more for cosmetics research and development With these advances and the discovery of new paths come challenges. The European Union Regulation No 123/2009 is silent on personalisation, raising questions regarding the notification of these products and creating a grey area in the regulation and ethical considerations, opening a door for future developments.
The history of cosmetics has been marked by progress, and today it has followed a path that goes hand in hand with the technology industry. This evolution created an industry characterised by beauty tech where advanced artificial intelligence and machine learning techniques are used to analyse and comprehend different elements of beauty and cosmetics to provide the best response. Personalised skin care formulations using artificial intelligence have been growing in popularity in the beauty and skin care industry driven by consumers' growing interest in their skin care products and health. The artificial intelligence in beauty and cosmetics market segment has witnessed exponential growth, with revenues surging from $3.19 billion in 2023 having grown at a compound annual growth rate of 14.3% since 2018. Looking ahead, this market is expected to have a quick expansion, with projected revenues reaching $7.79 billion by 2028, growing at a compound annual growth rate of 19.6%. The growth of the e commerce sector, the increasing adoption of augmented reality for shopping, the growing aging population, and rising disposable i ncomes are the key factors predicted to drive growth, while privacy concerns are seen as a potential barrier to growth. The application of artificial intelligence ranges from manufacturing and development to marketing after sales. The major companies that have already taken the lead in this sector are using artificial intelligence from consumer facing product advice and product trials/sampling to ingredient discovery, better understanding of consumer habits, market strategy development, product conceptualisation , formulation optimisation and more for cosmetics research and development With these advances and the discovery of new paths come challenges. The European Union Regulation No 123/2009 is silent on personalisation, raising questions regarding the notification of these products and creating a grey area in the regulation and ethical considerations, opening a door for future developments.
Descrição
Trabalho Final de Mestrado Integrado, Ciências Farmacêuticas, 2024, Universidade de Lisboa, Faculdade de Farmácia.
Palavras-chave
Cosmetics Personalisation Artificial intelligence Regulation Ethical Mestrado integrado - 2024