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Advisor(s)
Abstract(s)
Cultural analysis has been under review by scholars and presents itself today with invaluable tools/methods for the analysis and deconstruction of everyday objects and their sociocultural contexts. In this sense, we approach the object of a marketing campaign for Gucci, entitled “Gucci Hallucination”. The video and associated visual narrative(s) under review underline neo-Victorian readings and backgrounds, mainly through the character of Ophelia. The articulation of approaches in textual analysis within brand communication underlines the potential for interdisciplinary research.
Description
Keywords
Culture Representation Brand Performance Fashion
Pedagogical Context
Citation
Gomes, N., & Malafaia, T. (2020). Ophelia and Neo-Victorian Readings: Cultural Analysis of Brand Narratives. Anglo Saxonica, 18(1), 5. https://doi.org/10.5334/as.2
Publisher
Ubiquity Press