Publication
Ophelia and neo-victorian readings: cultural analysis of brand narratives
| dc.contributor.author | Gomes, Nelson P. | |
| dc.contributor.author | Malafaia, Maria Teresa, 1951- | |
| dc.date.accessioned | 2025-04-04T11:24:28Z | |
| dc.date.available | 2025-04-04T11:24:28Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Cultural analysis has been under review by scholars and presents itself today with invaluable tools/methods for the analysis and deconstruction of everyday objects and their sociocultural contexts. In this sense, we approach the object of a marketing campaign for Gucci, entitled “Gucci Hallucination”. The video and associated visual narrative(s) under review underline neo-Victorian readings and backgrounds, mainly through the character of Ophelia. The articulation of approaches in textual analysis within brand communication underlines the potential for interdisciplinary research. | pt_PT |
| dc.description.sponsorship | This work is financed by national funds through the FCT – Foundation for Science and Technology, I.P., within the scope of the projects UIDB/00114/2020 and UIDP/00114/2020. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Gomes, N., & Malafaia, T. (2020). Ophelia and Neo-Victorian Readings: Cultural Analysis of Brand Narratives. Anglo Saxonica, 18(1), 5. https://doi.org/10.5334/as.2 | pt_PT |
| dc.identifier.doi | https://doi.org/10.5334/as.2 | pt_PT |
| dc.identifier.eissn | 2184-6006 | |
| dc.identifier.issn | 0873-0628 | |
| dc.identifier.uri | http://hdl.handle.net/10400.5/100000 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Ubiquity Press | pt_PT |
| dc.relation.publisherversion | https://revista-anglo-saxonica.org/articles/10.5334/as.2 | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Culture | pt_PT |
| dc.subject | Representation | pt_PT |
| dc.subject | Brand | pt_PT |
| dc.subject | Performance | pt_PT |
| dc.subject | Fashion | pt_PT |
| dc.title | Ophelia and neo-victorian readings: cultural analysis of brand narratives | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/Concurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017%2F2018) - Financiamento Base/UIDB%2F00114%2F2020/PT | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/Concurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017%2F2018) - Financiamento Programático/UIDP%2F00114%2F2020/PT | |
| oaire.citation.title | Anglo Saxonica | pt_PT |
| oaire.citation.volume | 18(1) | pt_PT |
| oaire.fundingStream | Concurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017/2018) - Financiamento Base | |
| oaire.fundingStream | Concurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017/2018) - Financiamento Programático | |
| person.familyName | Pinheiro Gomes | |
| person.familyName | BARBIERI DE ATAIDE MALAFAIA | |
| person.givenName | Nelson | |
| person.givenName | MARIA TERESA | |
| person.identifier.ciencia-id | A313-5D31-6CCC | |
| person.identifier.ciencia-id | 3F1D-C34F-F2F2 | |
| person.identifier.orcid | 0000-0003-3724-4044 | |
| person.identifier.orcid | 0000-0001-5237-9188 | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
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