Ophelia and neo-victorian readings: cultural analysis of brand narratives

Gomes, Nelson P.; Malafaia, Maria Teresa, 1951-

http://hdl.handle.net/10400.5/100000

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Autores

Gomes, Nelson P.

Malafaia, Maria Teresa, 1951-

Resumo(s)

Cultural analysis has been under review by scholars and presents itself today with invaluable tools/methods for the analysis and deconstruction of everyday objects and their sociocultural contexts. In this sense, we approach the object of a marketing campaign for Gucci, entitled “Gucci Hallucination”. The video and associated visual narrative(s) under review underline neo-Victorian readings and backgrounds, mainly through the character of Ophelia. The articulation of approaches in textual analysis within brand communication underlines the potential for interdisciplinary research.

Palavras-chave

Culture Representation Brand Performance Fashion

URI

http://hdl.handle.net/10400.5/100000

Citação

Gomes, N., & Malafaia, T. (2020). Ophelia and Neo-Victorian Readings: Cultural Analysis of Brand Narratives. Anglo Saxonica, 18(1), 5. https://doi.org/10.5334/as.2