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A responsabilidade social no desporto profissional da Região Autónoma da Madeira
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O conceito de responsabilidade social tem atraído a atenção dos investigadores nas últimas décadas, revelando uma crescente colaboração na literatura. No contexto desportivo, ainda não tem uma relevância considerável pois os estudos são insuficientes. Contudo, há uma harmonia nos estudos existentes acerca dos benefícios que podem ser criados tanto para a comunidade, como para as organizações que implementam este mecanismo de gestão ativa. A investigação abrangeu o desporto profissional, em específico o futebol profissional, assentando no pressuposto de que há vários tipos de responsabilidade social. É avaliado o modo como as equipas profissionais integram e implementam a causa social, através de uma metodologia qualitativa, com recurso à análise de conteúdo, gerada pela exploração dos websites organizacionais, páginas oficiais das redes sociais e documentos afetos aos clubes e à Fundação do Futebol da Liga Portugal. Foram incluídas ações dos clubes profissionais da Região Autónoma da Madeira, entre as épocas desportivas 2018/2019 e 2022/2023. Os resultados indicam várias áreas de intervenção, todavia registou-se variações entre as equipas e os itens. Um clube ao deter ou associar-se a corporações de cariz social, alavanca o número de atividades.
The concept of social responsibility has attracted the attention of researchers in recent decades, revealing a growing collaboration in the literature. In the sports context, it still does not have considerable relevance because the studies are insufficient. However, there is harmony in the existing studies about the benefits that can be created both for the community and for the organizations that implement this active management mechanism. The research covered professional sport, specifically professional football, based on the assumption that there are several types of social responsibility. The way in which the professional teams integrate and implement the social cause is evaluated, through a qualitative methodology, using content analysis, generated by the exploration of organizational websites, official pages of social networks and documents related to the clubs and the Liga Portugal Football Foundation. Actions of professional clubs in the Autonomous Region of Madeira were included, between the 2018/2019 and 2022/2023 sports seasons. The results indicate several areas of intervention, but there were variations between the teams and the items. A club, by owning or associating itself with social corporations, leverages the number of activities.
The concept of social responsibility has attracted the attention of researchers in recent decades, revealing a growing collaboration in the literature. In the sports context, it still does not have considerable relevance because the studies are insufficient. However, there is harmony in the existing studies about the benefits that can be created both for the community and for the organizations that implement this active management mechanism. The research covered professional sport, specifically professional football, based on the assumption that there are several types of social responsibility. The way in which the professional teams integrate and implement the social cause is evaluated, through a qualitative methodology, using content analysis, generated by the exploration of organizational websites, official pages of social networks and documents related to the clubs and the Liga Portugal Football Foundation. Actions of professional clubs in the Autonomous Region of Madeira were included, between the 2018/2019 and 2022/2023 sports seasons. The results indicate several areas of intervention, but there were variations between the teams and the items. A club, by owning or associating itself with social corporations, leverages the number of activities.
Descrição
Palavras-chave
Comunidade Desenvolvimento Desporto Equipas Profissionais Futebol Gestão Estratégica Responsabilidade Social Community Development Sport Professional Teams Soccer Strategic Management Social Responsibility