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Publicação
Business plan : “Bolina” a marketplace for carbon offset
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.21 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Solving global warming requires adopting new technologies and processes that reduce
human greenhouse gases emissions to a minimum whilst offsetting the remaining
emissions. Thus, surges the idea for Bolina, a marketplace platform that connects high quality nature-based verified carbon offset projects with individual contributors in a
simple, transparent, and trustworthy engagement.
This business plan follows Harvard model and describes the creation and
implementation of Bolina, covering market analysis, competitive positioning, marketing
strategy, operations structure, financial projections, technical specifications and
business description.
It was conducted a market survey for costumer insights resulting in 62 responses.
Bolina’s target market are young parents that want to assure their children’s future and
we will differentiate ourselves by offer them high-quality projects in a seamless and
engaging user-experience, demystifying the voluntary carbon market with transparency
and simplicity.
The financial revenue is based on the profit margin from direct project representation
increasing as the platform scales up, resulting in 25 626 € of Net present value and an
Internal rate of return of 54%, hence demonstrating the financial viability of the project.
Overall, this project shows immense potential in creating a sustainable carbon offset
marketplace adding value in the transition to a low-carbon economy.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Business Plan Carbon Offset Voluntary Carbon Market Marketplace
Contexto Educativo
Citação
Ferreira, Hugo José de Sousa (2023). “Business plan : “Bolina” a marketplace for carbon offset”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão