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Redescobrir a Serra da Estrela : um itinerário sustentável contado através de lendas
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O turismo é uma área de atividade de elevada e crescente importância para a economia global. No entanto, dela advém igualmente consequências indesejadas. A Serra da Estrela corresponde a um território de planalto montanhoso na região Centro de Portugal, pertencente ao Sistema Central, e tem uma área total de 2216km2 que incluí parcial ou totalmente os concelhos de Belmonte, Celorico da Beira, Covilhã, Fornos de Algodres, Gouveia, Guarda, Manteigas, Oliveira do Hospital e Seia. A atividade turística da região é caracterizada pela sazonalidade invernal associada à Torre, o seu ponto mais alto (1993m de altitude); estadas de curta duração e um mercado maioritariamente nacional. Estas características colocam em risco não apenas os seus ecossistemas e espécies endémicas, mas também, por conferirem instabilidade aos empreendimentos dependentes da atividade turística, contribuem para uma economia inconsistente, o que potencializa os fenómenos de diminuição e envelhecimento da população decorrentes na região. Dessarte, a oferta proposta é um itinerário produzido e publicado através da ferramenta StoryMaps do ArcGIS, que percorre 7 diferentes concelhos através das narrativas de lendas regionais (recolhidas em entrevistas semiestruturadas com 14 diferentes residentes e/ou naturais da região, realizadas especificamente para esse fim) e pode ser realizado em qualquer época do ano. Recorrendo a um inquérito por questionário elaborado com o propósito de avaliar o projeto final e partilhado pelo método de bola de neve, a principal implicação que se retira deste estudo, a partir das 138 respostas obtidas, é que parece existir interesse de ambos os mercados (nacional e internacional) por esta tipologia de oferta turística. Estudos futuros deverão, assim, realizar pesquisas de mercado com amostras maiores e com maior equilíbrio demográfico, bem como focar-se nas consequências a longo prazo da implementação desta tipologia de projeto nesta e noutras regiões, visando possibilitar conclusões mais precisas sobre a hipótese em discussão.
Tourism is an increasingly important area of activity to the global economy. Nevertheless, it is also the root of undesirable consequences. Serra da Estrela is a mountainous plateau territory in Center of Portugal, belonging to the Central System and has a total area of 2216km2 which includes partially or completely the municipalities of Belmonte, Celorico da Beira, Covilhã, Fornos de Algodres, Gouveia, Guarda, Manteigas, Oliveira do Hospital and Seia. The region's tourism activity is characterized by winter seasonality associated with Torre, its highest point (1993m of altitude); short stays and a predominantly domestic market. These characteristics not only jeopardize its ecosystems and endemic species, but also, by conferring instability to businesses dependent on tourism activity, contribute to an inconsistence economy, which exacerbates the regional phenomena of population decline and aging currently taking place in the region. Thus, the proposed offer is an itinerary produced and published using the ArcGIS StoryMaps tool, which covers 7 different municipalities through the narratives of regional legends (collected in semi-structured interviews with 14 different residents and/or natives of the region, executed specifically for this purpose), which can be carried out at any time of the year. Through a questionnaire design to evaluate the final project and shared via the snowball sampling method, the main inference drawn from this study, based on the 138 responses obtained, is that there appears to be interest from both markets (national and international) in this type of tourism offer. Future studies should, therefore, conduct market research with larger samples and greater demographic balance, as well as focus on the long-term consequences of implementing projects of this kind in this and other regions, in order to reach more accurate conclusions about the hypothesis under discussion.
Tourism is an increasingly important area of activity to the global economy. Nevertheless, it is also the root of undesirable consequences. Serra da Estrela is a mountainous plateau territory in Center of Portugal, belonging to the Central System and has a total area of 2216km2 which includes partially or completely the municipalities of Belmonte, Celorico da Beira, Covilhã, Fornos de Algodres, Gouveia, Guarda, Manteigas, Oliveira do Hospital and Seia. The region's tourism activity is characterized by winter seasonality associated with Torre, its highest point (1993m of altitude); short stays and a predominantly domestic market. These characteristics not only jeopardize its ecosystems and endemic species, but also, by conferring instability to businesses dependent on tourism activity, contribute to an inconsistence economy, which exacerbates the regional phenomena of population decline and aging currently taking place in the region. Thus, the proposed offer is an itinerary produced and published using the ArcGIS StoryMaps tool, which covers 7 different municipalities through the narratives of regional legends (collected in semi-structured interviews with 14 different residents and/or natives of the region, executed specifically for this purpose), which can be carried out at any time of the year. Through a questionnaire design to evaluate the final project and shared via the snowball sampling method, the main inference drawn from this study, based on the 138 responses obtained, is that there appears to be interest from both markets (national and international) in this type of tourism offer. Future studies should, therefore, conduct market research with larger samples and greater demographic balance, as well as focus on the long-term consequences of implementing projects of this kind in this and other regions, in order to reach more accurate conclusions about the hypothesis under discussion.
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Serra da Estrela Legends Cultural Tourism Tourist Itinerary Sustainability Serra da Estrela Lendas Turismo Cultural Itinerário Turístico Sustentabilidade