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Blockchain technology adoption : factors influencing intention and usage
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Orientador(es)
Resumo(s)
Tecnologia Blockchain já é discutida como uma tendência emergente para os próximos anos. Investigadores e organizações estão a começar a reconhecer os potenciais benefícios desta tecnologia e a explorar como a mesma pode perturbar o mundo em que vivemos. No entanto, a realidade é que não tem havido grandes progressos na passagem do conceito de blockchain para uma adoção abrangente. O objetivo deste estudo foi o de investigar os fatores que influenciam a adoção da tecnologia blockchain. Foi desenvolvida uma versão modificada da Teoria Unificada da Aceitação e Utilização de Tecnologia (UTAUT) que incorporou características consideradas relevantes para a adoção desta tecnologia, especificamente o papel da Confiança e Segurança como variáveis mediadoras.
Os dados foram recolhidos utilizando um questionário administrado a pessoas que trabalham em empresas, independentemente se estes trabalhadores utilizam tecnologia ou não. Uma modelagem por equações estruturais utilizando mínimos quadrados parciais (SEM-PLS) foi utilizada para analisar os dados e construir o modelo. Os resultados indicaram que a expectativa de desempenho, influência social, e confiança influenciaram positivamente a utilização das pessoas ou a intenção de adotar a tecnologia blockchain. Além disso, a preocupação ambiental teve um efeito negativo na intenção de adotar. Estes resultados sugerem que os indivíduos são mais propensos a adotar esta tecnologia quando a consideram útil e digna de confiança, e quando influenciados socialmente. As conclusões deste estudo têm implicações práticas para organizações que procuram implementar a tecnologia blockchain e podem informar o desenvolvimento de estratégias de adoção eficazes.
Blockchain technology is already being discussed as an emerging trend for the upcoming years. Researchers and organisations are beginning to recognise the potential benefits of this technology and are exploring how it can disrupt the world we live in. Yet the reality is that there hasn't been much progress in getting blockchain from a concept to a widespread adoption. The purpose of this study was to investigate the factors that influence the adoption of blockchain technology. A modified version of the Unified Theory of Acceptance and Use of Technology (UTAUT) was developed that incorporated relevant features to blockchain technology adoption, specifically the role of Trust and Security as mediating variables. Data was collected using a questionnaire administered to people working in companies independently of their technology usage. Structural equation modelling using partial least squares (SEM-PLS) was used to analyse the data and construct the model. Results indicated that performance expectancy, social influence, and trust positively influenced people’s actual use or intention to adopt blockchain technology. Additionally, environmental concern had a negative effect on intention to adopt. These findings suggest that individuals are more likely to adopt blockchain technology when they perceive it as useful, and trustworthy, and when they receive support from their social networks. The findings of this study have practical implications for organisations seeking to implement blockchain technology and can inform the development of effective adoption strategies.
Blockchain technology is already being discussed as an emerging trend for the upcoming years. Researchers and organisations are beginning to recognise the potential benefits of this technology and are exploring how it can disrupt the world we live in. Yet the reality is that there hasn't been much progress in getting blockchain from a concept to a widespread adoption. The purpose of this study was to investigate the factors that influence the adoption of blockchain technology. A modified version of the Unified Theory of Acceptance and Use of Technology (UTAUT) was developed that incorporated relevant features to blockchain technology adoption, specifically the role of Trust and Security as mediating variables. Data was collected using a questionnaire administered to people working in companies independently of their technology usage. Structural equation modelling using partial least squares (SEM-PLS) was used to analyse the data and construct the model. Results indicated that performance expectancy, social influence, and trust positively influenced people’s actual use or intention to adopt blockchain technology. Additionally, environmental concern had a negative effect on intention to adopt. These findings suggest that individuals are more likely to adopt blockchain technology when they perceive it as useful, and trustworthy, and when they receive support from their social networks. The findings of this study have practical implications for organisations seeking to implement blockchain technology and can inform the development of effective adoption strategies.
Descrição
Mestrado Bolonha em Management
Palavras-chave
Blockchain Aceitação de tecnologia UTAUT Comportamento de uso de tecnologia Technology acceptance Technology use behaviour
Contexto Educativo
Citação
Cesário, Francisco de Pina Santos (2023). “Blockchain technology adoption : factors influencing intention and usage”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão