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Plano de Negócios para um pronto a comer vegano : A Minha Avó
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Orientador(es)
Resumo(s)
Num paradigma em que a consciência em relação ao que comemos e a preocupação com meio que nos rodeia aumenta exponencialmente, surge uma ideia de negócio que se alia a esta corrente. Um pronto a comer de comida tradicional portuguesa vegan que alia os melhores ingredientes nacionais, as receitas que nos aquecem o coração e vontade de oferecer uma opção deliciosa a todos. Assim nasce A Minha Avó, num dos bairros mais icónicos de Lisboa, Campo de Ourique. Não só com o objectivo de oferecer uma opção única no mercado, mas igualmente com o foco na desmistificação da alimentação vegan que pode ser para todos e não apenas para quem adopta rigorosamente essa dieta. O Plano de Negócios foi executado segundo as linhas da metodologia Harvard pela sua composição e inclusão das várias áreas relevantes para o projecto. Utilizando como base os vários pontos desenvolvidos, desde o estudo de mercado à análise financeira e passando pela estratégia de marketing recolhemos dados que nos deram a possibilidade de avaliar a exequibilidade financeira do projecto numa perspectiva temporal de cinco anos. Dos vários indicadores de avaliação utilizados importa referir o resultado do VAL com um valor positivo de 23 894€ que nos permite afirmar que o negócio é viável.
In a paradigm in which awareness of what we eat and concern with the environment around us increases exponentially, a business idea arises that joins this current. A ready-to-eat dish of traditional Portuguese vegan food that combines the best national ingredients, recipes that warm our hearts and the desire to offer a delicious option to everyone. This is how AMinha Avó was born, in one of the most iconic neighborhoods in Lisbon, Campo de Ourique. Not only with the aim of offering a unique option on the market, but also with a focus on demystifying the vegan diet that is can be for everyone and not just for those who rigorously adopt this diet. The Business Plan was executed according to the lines of the Harvard methodology, due to its composition and inclusion of the various areas relevant to the project. Based on the various points developed, from the market study to the financial analysis and passing through the marketing strategy, we collected data that gave us the possibility to assess the financial feasibility of the project in a five-year time perspective. Of the various evaluation indicators used, it is worth mentioning the NPV with a positive value of €23,894 that allows us to say that the business is viable.
In a paradigm in which awareness of what we eat and concern with the environment around us increases exponentially, a business idea arises that joins this current. A ready-to-eat dish of traditional Portuguese vegan food that combines the best national ingredients, recipes that warm our hearts and the desire to offer a delicious option to everyone. This is how AMinha Avó was born, in one of the most iconic neighborhoods in Lisbon, Campo de Ourique. Not only with the aim of offering a unique option on the market, but also with a focus on demystifying the vegan diet that is can be for everyone and not just for those who rigorously adopt this diet. The Business Plan was executed according to the lines of the Harvard methodology, due to its composition and inclusion of the various areas relevant to the project. Based on the various points developed, from the market study to the financial analysis and passing through the marketing strategy, we collected data that gave us the possibility to assess the financial feasibility of the project in a five-year time perspective. Of the various evaluation indicators used, it is worth mentioning the NPV with a positive value of €23,894 that allows us to say that the business is viable.
Descrição
Mestrado Bolonha em Ciências Empresariais
Palavras-chave
Plano de negócios Restauração Alimentação Vegan Comida tradicional portuguesa Business Plan Restaurant Vegan Food Portuguese traditional food
Contexto Educativo
Citação
Grilo, Gustavo Chagas Rodrigues de Candeias (2021). "Plano de Negócios para um pronto a comer vegano : A Minha Avó". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão