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O projeto proposto assenta na proposta de requalificação do espaço do Panorâmico de Monsanto — um edifício com uma história peculiar que tem sido votado ao abandono nas últimas décadas — transformando-o num centro dedicado a atividades artísticas, nomeadamente à Arte Urbana. E, uma vez que a cidade de Lisboa está repleta de obras de Arte Urbana únicas, que devem ser valorizadas e apreciadas, o projeto propõe a criação de percursos temáticos destinados à fruição desses elementos da paisagem. Para a sua implementação foi fundamental desenvolver um sistema de Identidade Visual e um conjunto de aplicações gráficas — impressas e digitais — essenciais ao seu bom funcionamento. De modo a cumprir os objetivos da investigação, foi definida uma metodologia intervencionista e não intervencionista e desenvolveram-se as diversas tarefas em três fases distintas — exploratória, generativa e avaliativa. Inicialmente, procedeu-se à contextualização teórica essencial à recolha de informação, à caracterização do espaço e à posterior realização do projeto. Este iniciou-se com a geração de ideias e prosseguiu com a elaboração de diversos protótipos dos vários elementos, que foram sendo submetidos ciclicamente a avaliações e tomadas de decisão. Através deste processo, foi possível criar uma Identidade Visual coerente e um conjunto de aplicações pertinentes para a divulgação de uma forma de arte característica da Cultura Urbana Portuguesa, a Arte Urbana. A investigação permitiu responder às questões de investigação e materializou-se num projeto que procurou cumprir os objetivos propostos. Considera-se, assim, que o Design de Comunicação constitui um meio vá lido para alavancar a dinamização de um lugar e criar um novo produto cultural, promovendo-o e disponibilizando-o a públicos variados.
The proposed project is based on the requalification of the Panoramic Building of Monsanto — a building with a peculiar background that has been abandoned in recent decades — turning it into a centre dedicated to artistic activities, in particular urban art. And since the city of Lisbon is full of unique pieces of urban art that should be valued and appreciated, the project aims to create thematic tours for the enjoyment of these elements of the cityscape. In order to achieve this, it was essential to develop a Visual Identity system and a set of graphic applications — both printed and digital — which are essential for the project to function properly. In order to fulfil the research goals, an interventionist and non-interventionist methodology was established and the various tasks were carried out in three distinct phases — exploratory, generative and evaluative. Initially, a theoretical contextualisation was carried out, which was essential for gathering information, characterising the space and then carrying out the project. This began with the generation of ideas and continued with the development of various prototypes of the various elements, which were cyclically subjected to evaluations and decision-making. Through this process, it was possible to create a coherent visual identity and a set of meaningful ways of promoting an art form that is characteristic of Portuguese urban culture, street art. The research made it possible to provide answers to the research questions and materialised in a project that sought to fulfil the proposed objectives. It is therefore considered that Communication Design is a valid mean of boosting the dynamism of a place and creating a new cultural product, promoting it and making it available to a variety of people.
The proposed project is based on the requalification of the Panoramic Building of Monsanto — a building with a peculiar background that has been abandoned in recent decades — turning it into a centre dedicated to artistic activities, in particular urban art. And since the city of Lisbon is full of unique pieces of urban art that should be valued and appreciated, the project aims to create thematic tours for the enjoyment of these elements of the cityscape. In order to achieve this, it was essential to develop a Visual Identity system and a set of graphic applications — both printed and digital — which are essential for the project to function properly. In order to fulfil the research goals, an interventionist and non-interventionist methodology was established and the various tasks were carried out in three distinct phases — exploratory, generative and evaluative. Initially, a theoretical contextualisation was carried out, which was essential for gathering information, characterising the space and then carrying out the project. This began with the generation of ideas and continued with the development of various prototypes of the various elements, which were cyclically subjected to evaluations and decision-making. Through this process, it was possible to create a coherent visual identity and a set of meaningful ways of promoting an art form that is characteristic of Portuguese urban culture, street art. The research made it possible to provide answers to the research questions and materialised in a project that sought to fulfil the proposed objectives. It is therefore considered that Communication Design is a valid mean of boosting the dynamism of a place and creating a new cultural product, promoting it and making it available to a variety of people.
Descrição
Dissertação de Mestrado em Design de Comunicação, Universidade de Lisboa, Faculdade de Arquitetura
Palavras-chave
Communication Design Visual Identity Street art Panoramic building of Monsanto Thematic tours Design de Comunicação Identidade Visual Arte Urbana Panorâmico de Monsanto Percursos temáticos