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Um estudo exploratório sobre o Potencial Crowdfunder no setor das instituições financeiras
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Orientador(es)
Resumo(s)
O presente trabalho tem como objetivo o estudo do Corwdfunding na perspetiva dos colaboradores de Instituições Financeiras em Portugal, no que diz respeito ao seu potencial como crowdfunders, relativamente ao processo de tomada de decisão e motivações para o financiamento de projetos.
Após a apresentação, análise e estruturação da revisão de literatura sobre esta temática, foram levantadas nove questões de investigação, que se pretendem explorar no desenvolvimento deste estudo.
Optou-se por um estudo exploratório, com recolha de dados através de um questionário, contando-se com a participação dos colaboradores de uma Instituição Financeira que opera em Portugal.
Concluiu-se que os colaboradores das Instituições Financeiras, da amostra estudada, tendem a optar por projetos que têm por base modelos de retorno financeiro. As motivações do potencial crowdfunder no setor das instituições financeiras são intrínsecas, no entanto, foi demonstrada alguma indiferença com projetos baseados em doação.
De seguida, concluiu-se que, como potenciais crowdfunders, estes consideram-se fundamentais na fase de arranque de um projeto e que o acompanham até ao fim. Finalmente, concluiu-se que a qualidade de um projeto, a sua apresentação (pitch) e o design da plataforma, são fatores fortes que influenciam os potenciais crowdfunders no financiamento de projetos.
This work aims to study Crowdfunding through the perspective of the Financial Institution's employee in Portugal, in order to assess his potential as a crowdfunder and his drivers for the decision-making process and motivations for project financing. After the presentation, analysis and structuring of the theoretical framework, nine questions were raised for further investigation. An exploratory study was conducted, with data collection via on-line questionnaire. It took into account the feedback from employees of a financial institution operating in Portugal. It was concluded that the Financial Institutions employees, of the studed sample, are more likely to choose financial reward-based projects. For the potential crowdfunder, the motivations are intrinsic in nature, however, some indifference towards donation-based projects was demonstrated. Additionally, it was concluded that crowdfunders see themselves as fundamental on the start-up phase of a project and they demonstrate interest in accompanying it until its conclusion. Finally, it was concluded that the quality of the project, the pitch and the design of the crowdfunding platform are the strongest factors that have more influence on the crowdfunders' decisions for the financing of a project.
This work aims to study Crowdfunding through the perspective of the Financial Institution's employee in Portugal, in order to assess his potential as a crowdfunder and his drivers for the decision-making process and motivations for project financing. After the presentation, analysis and structuring of the theoretical framework, nine questions were raised for further investigation. An exploratory study was conducted, with data collection via on-line questionnaire. It took into account the feedback from employees of a financial institution operating in Portugal. It was concluded that the Financial Institutions employees, of the studed sample, are more likely to choose financial reward-based projects. For the potential crowdfunder, the motivations are intrinsic in nature, however, some indifference towards donation-based projects was demonstrated. Additionally, it was concluded that crowdfunders see themselves as fundamental on the start-up phase of a project and they demonstrate interest in accompanying it until its conclusion. Finally, it was concluded that the quality of the project, the pitch and the design of the crowdfunding platform are the strongest factors that have more influence on the crowdfunders' decisions for the financing of a project.
Descrição
Mestrado em Ciências Empresariais
Palavras-chave
Crowdfunding crowdfunder motivações Instituições Financeiras Portugal estratégias de financiamento motivations Financial Institutions funding strategies
Contexto Educativo
Citação
Almeida, Mariana Henriques da Silva de Sousa Roque Morais de (2016). "Um estudo exploratório sobre o Potencial Crowdfunder no setor das instituições financeiras". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão