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Supplier relationship management : adaptações diadicas e melhoria de níveis de serviço dos fornecedores : caso ilustrativo
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Autores
Orientador(es)
Resumo(s)
As relações entre empresas têm chamado cada vez mais as atenções dos gestores, pois estas podem trazer grandes vantagens para os seus intervenientes. Contudo as mesmas só são possíveis havendo compromisso por parte das empresas intervenientes. Isto significa que terão de ser feitas adaptações e construindo confiança.
O estudo em questão foi feito em uma empresa multinacional de retalho em Portugal. O objectivo deste caso é observar como as adaptações têm impacto na performance dos fornecedores e quais as suas consequências.
Para tal foi utilizado o método de action research. Foram selecionados 8 fornecedores, foram definidas acções, feitas adaptações entre a empresa focal e os fornecedores e são avaliados os resultados. A avaliação deste caso ocorreu durante um período de 2 anos.
Constatou-se que as adaptações feitas resultavam numa melhor performance por parte do fornecedores e da empresa focal.
The relationships between companies have been a big concern to managers since it can represent several advantages to the players. However, these relations are only possible when a commitment exists between companies. It means that the companies involved will have to trust each other while making the adaptations required. The present study was made in a multinational retail company placed in Portugal. The goal of this case is to observe how adaptations have impact in the supplier's performance and which are its consequences. For this study it was used the action research method. 8 suppliers were selected for the case and it was defined actions, made adaptations between the suppliers and the focal firm, and evaluated the outcomes. It was made an evaluation during a two years period. It was found that the adaptations made result in a better performance both in the suppliers and the focal firm.
The relationships between companies have been a big concern to managers since it can represent several advantages to the players. However, these relations are only possible when a commitment exists between companies. It means that the companies involved will have to trust each other while making the adaptations required. The present study was made in a multinational retail company placed in Portugal. The goal of this case is to observe how adaptations have impact in the supplier's performance and which are its consequences. For this study it was used the action research method. 8 suppliers were selected for the case and it was defined actions, made adaptations between the suppliers and the focal firm, and evaluated the outcomes. It was made an evaluation during a two years period. It was found that the adaptations made result in a better performance both in the suppliers and the focal firm.
Descrição
Mestrado em Gestão e Estratégia Industrial
Palavras-chave
Relação confiança adaptação racionalização Adaptation relationship trust rationalization
Contexto Educativo
Citação
Pinheiro, Mafalda Baptista (2016). "Supplier relationship management : adaptações diadicas e melhoria de níveis de serviço dos fornecedores : caso ilustrativo". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão