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Plano de negócios do Pet Shop “Odipatas”
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| 2.09 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Nos dias de hoje, existe uma preocupação crescente por parte das pessoas com a saúde e bem-estar dos seus animais de estimação, considerando-os cada vez mais parte integrante das suas famílias. Por consequência é cada vez maior a procura por espaços que saibam tratar dos seus companheiros de uma forma especializada e apaixonada.
Pretende-se por isso, com este trabalho final de mestrado, indagar a viabilidade económica e financeira da abertura de um espaço com vários serviços para os animais de companhia através da elaboração de um plano de negócios, pois para Chwolka e Raith (2011), um plano de negócios, permite ao empreendedor avaliar a oportunidade antes de tomar a decisão de entrar no mercado.
A metodologia utilizada neste plano de negócios tem por base uma conjugação entre a metodologia Harvard (2007) e a de Kuratko (2009), pois assim abrange um maior número de aspetos essenciais para a análise deste projeto.
Após a verificação de todas as áreas pilares para a abertura de um negócio, isto é, a envolvente ambiental, a concorrência, o plano de marketing, a gestão operacional e de pessoal, e o estudo de mercado com dados primários, através de um inquérito efetuado e com dados secundários recolhidos através de base de dados, foi possível elaborar um plano financeiro fiável para a tomada de decisão.
A análise financeira ao projeto permitiu demonstrar que existe viabilidade para a execução do mesmo, sendo bastante atrativo para qualquer investidor.
Nowadays there is a growing concern of people with the health and well-being of their pets, seeing the pets to be part of their families. As a consequence, there is an increasing search for places that know how to deal with their companions in a specialized and passionate way. It is therefore intended, with this final master's thesis, to test the economic and financial viability through the elaboration of a business plan of opening a commercial space with several services for pets, because according to Chwolka and Raith (2011), a business plan, allows the entrepreneur to evaluate the opportunity before making the decision to enter the market. The methodology used in this business plan is based on a combination of the Harvard (2007) and Kuratko (2009) methodology, since this way it covers a greater number of essential aspects for the analysis of this project. After verifying all the key areas for the opening of a business, ie the environmental surrounding, the competition, the marketing plan, the operational and personnel management, and the market research with primary data, through an inquiry and with secondary data collected through several databases, it was possible to develop a reliable financial plan for decision-making. The financial analysis of the project has proven that there is viability for the its execution, being quite appealing for any investor.
Nowadays there is a growing concern of people with the health and well-being of their pets, seeing the pets to be part of their families. As a consequence, there is an increasing search for places that know how to deal with their companions in a specialized and passionate way. It is therefore intended, with this final master's thesis, to test the economic and financial viability through the elaboration of a business plan of opening a commercial space with several services for pets, because according to Chwolka and Raith (2011), a business plan, allows the entrepreneur to evaluate the opportunity before making the decision to enter the market. The methodology used in this business plan is based on a combination of the Harvard (2007) and Kuratko (2009) methodology, since this way it covers a greater number of essential aspects for the analysis of this project. After verifying all the key areas for the opening of a business, ie the environmental surrounding, the competition, the marketing plan, the operational and personnel management, and the market research with primary data, through an inquiry and with secondary data collected through several databases, it was possible to develop a reliable financial plan for decision-making. The financial analysis of the project has proven that there is viability for the its execution, being quite appealing for any investor.
Descrição
Mestrado em Contabilidade, Fiscalidade e Finanças Empresariais
Palavras-chave
Alimentação natural Animais de estimação Plano de negócios Serviços de animais de companhia Natural food Pets Business plan Pet services
Contexto Educativo
Citação
Climas, Susana Maísa Vicente (2018). "Plano de negócios do Pet Shop “Odipatas”". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão