A carregar...
Publicação
A integração omnicanal e os novos processos de picking : caso El Corte Inglés
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.15 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O presente trabalho intitulado de “A integração omnicanal e os novos processos de picking: Caso El Corte Inglés” insere-se no âmbito do Mestrado em Ciências Empresariais e tem como principal objetivo descrever e analisar as atividades desenvolvidas durante o estágio curricular realizado no El Corte Inglés, especificamente no departamento Omnicanal entre março de 2024 e agosto de 2024. É feita a análise da capacidade de adaptação de empresas tradicionais, como o El Corte Inglés, às exigências do mercado atual, com ênfase na integração e na inovação tecnológica para uma maior eficiência operacional. Um dos principais focos do estudo, para além da descrição das atividade desempenhadas ao longo dos seis meses de estágio onde desempenhei tarefas com foco na gestão e análise dos processos relacionados com toda a operação integrada dos canais online e offline na empresa, tanto na vertente alimentar como não alimentar, relata também a implementação do projeto batchpicking, uma estratégia que visa otimizar os processos logísticos, especialmente no contexto da operação omnicanal. O relatório está dividido em três partes. A primeira parte consiste numa análise teórica sobre o conceito de omnicanalidade e a sua relevância no setor do retalho atual, assim como outras abordagens relevantes para o estágio. A segunda parte apresenta uma descrição da empresa, incluindo o seu histórico, a estrutura organizacional e o funcionamento do departamento Omnicanal. Por fim, a última parte detalha a metodologia adotada e as atividades desenvolvidas durante o estágio, com foco na gestão operacional e logística, nos desafios enfrentados, e com o objetivo de discutir os resultados obtidos, é feita a correlação das atividades desempenhadas com literatura utilizada. Para concluir, são relatadas as limitações do estudo e propostos alguns temas para investigações futuras.
The present work, titled “Omnichannel Integration and New Picking Processes: The Case of El Corte Inglés,” is part of the Master’s in Business Sciences and aims to describe and analyze the activities carried out during the curricular internship at El Corte Inglés, specifically in the Omnichannel department, between March 2024 and August 2024. An analysis is conducted on the ability of traditional companies, such as El Corte Inglés, to adapt to current market demands, with an emphasis on integration and technological innovation for greater operational efficiency. One of the main focuses of the study, beyond the description of the activities performed during the six-month internship—where I focused on managing and analyzing processes related to the company's integrated online and offline operations, both in the food and non-food sectors—also reports on the implementation of the batch picking project, a strategy aimed at optimizing logistical processes, particularly in the context of omnichannel operations. The report provides a detailed account of the entire implementation process of this project, from its conception to its full adoption within the organization, discussing its implications. The report is divided into three parts. The first part consists of a theoretical analysis of the concept of omnichannel and its relevance in the modern retail sector, as well as other approaches pertinent to the internship. The second part presents a description of the company, including its history, organizational structure, and the functioning of the Omnichannel department. Finally, the third part outlines the methodology used and the activities carried out during the internship, focusing on operational and logistical management, the challenges faced, and, with the aim of discussing the results obtained, the correlation between the activities performed and the literature used is established.
The present work, titled “Omnichannel Integration and New Picking Processes: The Case of El Corte Inglés,” is part of the Master’s in Business Sciences and aims to describe and analyze the activities carried out during the curricular internship at El Corte Inglés, specifically in the Omnichannel department, between March 2024 and August 2024. An analysis is conducted on the ability of traditional companies, such as El Corte Inglés, to adapt to current market demands, with an emphasis on integration and technological innovation for greater operational efficiency. One of the main focuses of the study, beyond the description of the activities performed during the six-month internship—where I focused on managing and analyzing processes related to the company's integrated online and offline operations, both in the food and non-food sectors—also reports on the implementation of the batch picking project, a strategy aimed at optimizing logistical processes, particularly in the context of omnichannel operations. The report provides a detailed account of the entire implementation process of this project, from its conception to its full adoption within the organization, discussing its implications. The report is divided into three parts. The first part consists of a theoretical analysis of the concept of omnichannel and its relevance in the modern retail sector, as well as other approaches pertinent to the internship. The second part presents a description of the company, including its history, organizational structure, and the functioning of the Omnichannel department. Finally, the third part outlines the methodology used and the activities carried out during the internship, focusing on operational and logistical management, the challenges faced, and, with the aim of discussing the results obtained, the correlation between the activities performed and the literature used is established.
Descrição
Palavras-chave
Omnicanal Integração de canais El Corte Inglés Batchpicking Picking Operações Omnichannel Channel Integration El Corte Inglés Batchpicking Picking Operations
Contexto Educativo
Citação
Baptista, Carolina Gomes .(2024). “A integração omnicanal e os novos processos de picking : caso El Corte Inglés”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão