Cultura pop e escapismo: nostalgia na era pós-internet

Oliveira, Beatriz Lopes de

http://hdl.handle.net/10451/42592

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Authors

Oliveira, Beatriz Lopes de

Advisor(s)

Vidal, Carlos

Abstract(s)

This project work arises from a need to contextualize and research what is the role of nostalgia and escapism in pop culture and how they inspired my artistic project. It is intended an understanding of the themes and aesthetic and conceptual trends that have been revealed in the last decade.The first chapter is devoted to exploring the concepts of Nostalgia and Escapism, and how they relate. Escapism, the motivating force of creation and invention, is explored as a multifaceted concept, and nostalgia as a process of escape and how memories become attached in the creative process subconsciously. The ways nostalgia is distorted and caused by the media is exposed, and how it controls us; the role of nostalgia in pop culture and hauntology. The second chapter deals with the issue of art and the internet, giving a brief introduction to the origins of net art. Various cybercultures are also explored, highlighting Vaporwave, the aesthetic and artistic movement of ephemeral nature. Is still approached the post-internet as aesthetic movement and given as examples the artists Signe Pierce and Oblinof Axyxa. Finally, the third chapter deals with the art project entitled Remember Summer Days, by connecting it with the previous themes. The work is treated as a product of the zeitgeist and is considered the role of pop culture in influencing the work. The role of cinema in the work and compare with other media (cinema, television) is dissertated. Photographic work is explored in its composition, a still life as an influence. The color element and the way it alters perception of reality is seen, as the matter of artificial light, and its dream quality and the matter of the eerie.