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Authors
Abstract(s)
Tendo surgido como uma resposta à necessidade de proteção dos pés, o calçado ao longo da história foi evoluindo, ganhando diferentes significados, tornando-se num objeto de necessidade e desejo. Objeto de representação da riqueza e de posição social de quem o utiliza, é atualmente uma parte essencial da representação pessoal no contexto social e um elemento indispensável da indústria do vestuário e da moda.
O Mercado do calçado encontra-se extremamente saturado, em especial na vertente “fast fashion”, onde são apresentados números elevados de modelos com a intenção de levar o consumidor a comprar por impulso, consumidor este que passou a encarar os produtos baratos como um bem que rapidamente pode deixar de lado.
Neste contexto, esta investigação procura saber se através da acessorização do calçado e consequente alteração do seu aspeto, é possível reduzir o consumo excessivo e rápido descarte deste produto, reduzindo desta forma o desperdício de recursos, providenciando ao público feminino um produto que permita, aumentar a vida útil dos seus sapatos e, a longo prazo, poupar dinheiro e ajudar a reduzir o impacto ambiental da indústria do calçado.
De modo a alcançar esse resultado, no presente estudo será seguido o seguinte itinerário metodológico:
Na primeira fase apresenta-se a temática, as questões de investigação e as metodologias utilizadas. de seguida é realizada a revisão da literatura. A terceira fase é constituída pelo desenvolvimento projetual, envolvendo a análise de casos de estudo, a realização de um inquérito com o objetivo de compreender os hábitos de consumo e preferências do público feminino quanto ao calçado, e o desenvolvimento da coleção-cápsula. Após este processo, será elaborado um segundo inquérito, de forma a identificar a aceitação do público feminino ao produto criado. Por último, serão elaboradas as conclusões e sugeridas recomendações para futuras investigações.
Having emerged as a response to the need for foot protection, footwear has evolved throughout history, gaining different meanings, becoming an object of need and desire. Object of representation of the wealth and social position of the wearer, it is currently an essential part of personal representation in the social context and an indispensable element of the clothing and fashion industry. The footwear market is extremely saturated, especially in the “fast-fashion"field, where a large number of models are produced with the intention of making the consumer buy on impulse, a consumer who has come to see cheap products as an object that can quickly be put aside. In this context, this research seeks to know whether through the accessorization of footwear and the consequent change of its appearance, it is possible to reduce excessive consumption and rapid disposal of this product, thus reducing the waste of resources, providing the female public with a product that allows them, to increase the life of their shoes and, in the long run, save money and help reduce the environmental impact of the footwear industry. In order to achieve this result, the following methodological itinerary will be followed in this study: In the first phase, the theme, research questions and methodologies used are presented. then a literature review is performed. The third phase is constituted by the project development, involving the analysis of case studies, the carrying out of a survey with the objective of understanding the consumption habits and preferences of the female public regarding footwear, and the development of the capsule-collection. After this process, a second survey will be carried out, in order to identify the acceptance of the female public to the product. Finally, conclusions will be drawn up and recommendations for future investigations will be suggested.
Having emerged as a response to the need for foot protection, footwear has evolved throughout history, gaining different meanings, becoming an object of need and desire. Object of representation of the wealth and social position of the wearer, it is currently an essential part of personal representation in the social context and an indispensable element of the clothing and fashion industry. The footwear market is extremely saturated, especially in the “fast-fashion"field, where a large number of models are produced with the intention of making the consumer buy on impulse, a consumer who has come to see cheap products as an object that can quickly be put aside. In this context, this research seeks to know whether through the accessorization of footwear and the consequent change of its appearance, it is possible to reduce excessive consumption and rapid disposal of this product, thus reducing the waste of resources, providing the female public with a product that allows them, to increase the life of their shoes and, in the long run, save money and help reduce the environmental impact of the footwear industry. In order to achieve this result, the following methodological itinerary will be followed in this study: In the first phase, the theme, research questions and methodologies used are presented. then a literature review is performed. The third phase is constituted by the project development, involving the analysis of case studies, the carrying out of a survey with the objective of understanding the consumption habits and preferences of the female public regarding footwear, and the development of the capsule-collection. After this process, a second survey will be carried out, in order to identify the acceptance of the female public to the product. Finally, conclusions will be drawn up and recommendations for future investigations will be suggested.
Description
Keywords
Calçado Feminino Acessórios para calçado Prolongamento da vida útil do calçado Tecnologia do calçado
Pedagogical Context
Citation
Publisher
Faculdade Arquitetura, Universidade Lisboa