A carregar...
Publicação
Modelo de negócio para uma economia circular : o caso de start-ups agroalimentares portuguesas
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.06 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Recentemente, tem-se assistido ao crescente reconhecimento do impacto negativo das atividades industriais. A agroalimentar não é exceção, pois apesar de ser essencial para a entrega de produtos alimentares ao mercado, é também responsável pela geração de externalidades negativas, quer ambientais, quer sociais. À medida que estas preocupações aumentam, especialmente através de normas nacionais (Plano de Ação de Economia Circular) e europeias (Pacto Ecológico Europeu), as empresas pretendem garantir a sua competitividade, procurando formas de incluir a mitigação de tais desafios na sua visão estratégica. Tendo como base uma metodologia qualitativa, realizou-se a análise de três estudos de caso de start-ups nacionais da indústria agroalimentar, onde se procura entender como estas desenvolvem o seu modelo de negócio, para o alcance de uma economia circular e em que fase se encontram neste processo. Através da ferramenta Ecocanvas, em cada caso foi possível identificar os principais desafios que estas empresas enfrentam, que se prendem com questões ambientais, sociais, com questões de mercado ou político-legais. Face a estes, foram identificadas possíveis melhorias para o alcance de uma economia circular. Da mesma forma, ficou evidente a importância dos recursos intangíveis nos casos estudados, o que realça a necessidade de integração também dos aspetos ambientais e sociais nos modelos das start-ups. Assim, foi ainda possível constatar a fase inicial de desenvolvimento em que o modelo de negócio destas empresas se encontra para a transição circular. Considerando o alcance de uma economia circular não como um resultado, mas antes como um processo, a lógica de modelação adotada permitiu consolidar a literatura existente e fornecer novas informações e perspetivas de aplicação e melhoria de desempenho às start-ups em estudo.
Recently, there has been a growing recognition of the negative impact of industrial activities. Agri-food is no exception, although it is essential for delivering food products to the market, it is also responsible for generating negative externalities, both environmental and social. As these concerns increase, especially through national (Circular Economy Action Plan) and European (European Green Deal) standards, companies intend to ensure their competitiveness by seeking ways to include the mitigation of such challenges in their strategic vision. Based on a qualitative methodology, three case studies of national start-ups in the agri-food industry were analysed, to understand how they develop their business model to achieve a circular economy and at what stage they are in this process. Through the Ecocanvas tool, in each case it was possible to identify the main challenges that these organizations face, ranging from environmental and social issues to market issues or political-legal related. In light of these, possible improvements for achieving a circular economy were identified. Likewise, the importance of intangible resources was evident in the cases studied, which highlights the need to also integrate environmental and social aspects in the start-ups’ models. Thus, it was also possible observe the early stage of development of their business model for the circular transition. Considering that achieving a circular economy is not an outcome, but rather a process, this modelling logic allowed to consolidate the existing literature, as well as to provide new information and perspectives of application and performance improvement to the start-ups under study.
Recently, there has been a growing recognition of the negative impact of industrial activities. Agri-food is no exception, although it is essential for delivering food products to the market, it is also responsible for generating negative externalities, both environmental and social. As these concerns increase, especially through national (Circular Economy Action Plan) and European (European Green Deal) standards, companies intend to ensure their competitiveness by seeking ways to include the mitigation of such challenges in their strategic vision. Based on a qualitative methodology, three case studies of national start-ups in the agri-food industry were analysed, to understand how they develop their business model to achieve a circular economy and at what stage they are in this process. Through the Ecocanvas tool, in each case it was possible to identify the main challenges that these organizations face, ranging from environmental and social issues to market issues or political-legal related. In light of these, possible improvements for achieving a circular economy were identified. Likewise, the importance of intangible resources was evident in the cases studied, which highlights the need to also integrate environmental and social aspects in the start-ups’ models. Thus, it was also possible observe the early stage of development of their business model for the circular transition. Considering that achieving a circular economy is not an outcome, but rather a process, this modelling logic allowed to consolidate the existing literature, as well as to provide new information and perspectives of application and performance improvement to the start-ups under study.
Descrição
Mestrado Bolonha em Gestão e Estratégia Industrial
Palavras-chave
Indústria Agroalimentar Economia Circular Modelo de Negócio Ecocanvas Estudo de Caso Agri-food Industry Circular Economy Business Model Case Study
Contexto Educativo
Citação
Cunha, Mariana Dias da (2021). "Modelo de negócio para uma economia circular : o caso de start-ups agroalimentares portuguesas". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão