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Expanding the services and infrastructures offered to promote social and environmental sustainability to Planbelas : a consulting project
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Planbelas é um empreendimento residencial situado em Sintra, na vila de Belas, que se diferencia não só pela qualidade das casas que oferece, mas também pelo papel fundamental que emprega no fator sustentabilidade, sendo então um grande pilar na definição da estratégia do seu negócio.
Estando em constante desenvolvimento e a aumentar o seu tecido urbano, este projeto de consultoria teve como objetivo responder à questão “Pode Planbelas Ser Rentável Nos Novos Fogos?”, tendo esta tese individual se focado na temática dos serviços que fazem parte das áreas residenciais e que servem a comunidade.
Tendo a sustentabilidade como guia, procurou-se recomendar uma expansão de serviços e infraestruturas em Planbelas que não só fosse de encontro ao que aos seus residentes manifestam como necessidade, mas também que siga boas práticas de sustentabilidade, quer social ou ambiental; práticas estas que se têm observado como tendências a emergir na construção da vida urbana nas áreas residenciais. A principal inspiração foi o conceito de “15 Minute City”, um modelo de planeamento das áreas residenciais que visa a construção de cidades convenientes, onde todos os serviços essenciais para os residentes estão o mais perto de si possível, acreditando que tal irá gerar sustentabilidade social e ambiental.
As recomendações finais apresentadas prenderam-se com a criação de mais espaços de cariz recreativo-cultural, onde se fomenta um sentido de comunidade e pertença entre os residentes em Planbelas, e a implementação de uma horta comunitária, que irá promover um estilo de vida mais saudável e unir a comunidade num objetivo comum. A hipótese para a oferta de serviços relacionados com animais domésticos dentro de BCC não foi validada, pelo facto de poder incentivar à posse de mais animais de estimação e levar a comportamentos e situações, que já se verificaram anteriormente, e que não vão de encontro ao ambiente que se pretende criar em Planbelas e de se sobrepor a parcerias já existentes com entidades externas, sugerindo-se assim que se continue com as mesmas.
Planbelas is a residential development situated in Sintra, in the village of Belas, that not only differentiates itself by the quality of housing that it offers, but also by the fundamental role that is given to the sustainability factor, which becomes a foundation for the strategy definition of its business. As it is an ever developing and growing urban area, this consulting project aimed to answer the overriding question “Can Planbelas Be Profitable In The New Dwellings?”, and this individual thesis had a particular focus on the services that are present in the residential areas and that serve the community. Having sustainability as a guideline, the goal is to recommend an expansion of services and infrastructures in Planbelas that not only answers the necessities that were manifested by the residents therein, but that also follow sustainability best practices, either social or environmental, more specifically, practices that have been showing as trends that are emerging in the construction of urban life in residential areas. The main inspiration was the concept of “15 Minute City”, an urban planning model that has as an objective the creation of cities that offer greater convenience, where all the essential amenities are as close as possible to the residents, which will ultimately generate social and environmental sustainability. The final recommendations that were presented were related to the offer of more recreational and cultural events, where a sense of community and belonging can be fostered among the residents in Planbelas, and the implementation of a community garden, which will promote an healthier lifestyle and unite the community around a common goal. The hypothesis of offering pet related services in BCC was not validated, as it could be seen as an incentive for residents to have more pets in their care and lead to behaviours and situations, that have been registered previously, that go against the environment that is wished to be preserved in Planbelas, as well as an overlap with existing partnerships with external entities that offer these kind of services; thus, the suggestion presented is to continue with the partnerships that are established for pet related services.
Planbelas is a residential development situated in Sintra, in the village of Belas, that not only differentiates itself by the quality of housing that it offers, but also by the fundamental role that is given to the sustainability factor, which becomes a foundation for the strategy definition of its business. As it is an ever developing and growing urban area, this consulting project aimed to answer the overriding question “Can Planbelas Be Profitable In The New Dwellings?”, and this individual thesis had a particular focus on the services that are present in the residential areas and that serve the community. Having sustainability as a guideline, the goal is to recommend an expansion of services and infrastructures in Planbelas that not only answers the necessities that were manifested by the residents therein, but that also follow sustainability best practices, either social or environmental, more specifically, practices that have been showing as trends that are emerging in the construction of urban life in residential areas. The main inspiration was the concept of “15 Minute City”, an urban planning model that has as an objective the creation of cities that offer greater convenience, where all the essential amenities are as close as possible to the residents, which will ultimately generate social and environmental sustainability. The final recommendations that were presented were related to the offer of more recreational and cultural events, where a sense of community and belonging can be fostered among the residents in Planbelas, and the implementation of a community garden, which will promote an healthier lifestyle and unite the community around a common goal. The hypothesis of offering pet related services in BCC was not validated, as it could be seen as an incentive for residents to have more pets in their care and lead to behaviours and situations, that have been registered previously, that go against the environment that is wished to be preserved in Planbelas, as well as an overlap with existing partnerships with external entities that offer these kind of services; thus, the suggestion presented is to continue with the partnerships that are established for pet related services.
Descrição
Mestrado Bolonha em Management
Palavras-chave
Setor Imobiliário Serviços ODS’s Sustentabilidade Social Sustentabilidade Ambiental Real Estate Services SDG’s Social Sustainability Environmental Sustainability
Contexto Educativo
Citação
Santos, Inês Simões dos (2022). “Expanding the services and infrastructures offered to promote social and environmental sustainability to Planbelas : a consulting project”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão