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Novas dinâmicas competitivas entre ensino superior tradicional e e-learning no Brasil: satisfação e experiência do consumidor
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A educação foi um dos setores económicos globalmente impactados durante a crise da COVID-19, de acordo com um relatório da UNESCO de 2020 (Covid, 2020). Seis dias após a OMS declarar estado de pandemia global, a 12 de março de 2020, a UNESCO informou que, aproximadamente, 107 países haviam encerrado todas as escolas devido à pandemia (Organização das Nações Unidas para a Educação, a Ciência e a Cultura, 2020). Esse encerramento das escolas afetou cerca de 862 milhões de estudantes, representando quase metade da população mundial em idade escolar. De acordo com Ray (2020), o ensino remoto proporcionou uma oportunidade para estudantes e professores permanecerem conectados e envolvidos com o conteúdo, mesmo enquanto estudavam em casa. As instituições de ensino superior precisaram migrar para o ambiente digital e oferecer educação na forma de e-learning. Simultaneamente, plataformas educacionais não tradicionais, como os Cursos Online Abertos e Massivos (Massive Open Online Courses - MOOCs) desenvolveram-se e ganharam espaço no mercado. Este estudo tem como objetivo explorar a nova dinâmica competitiva entre as instituições de ensino superior tradicionais e os cursos online, especificamente os MOOCs, após o amadurecimento e a consolidação do modelo de e-learning no Brasil. A pesquisa busca compreender como os consumidores avaliam e comparam essas duas modalidades de ensino e responder á questão: Qual é a preferência do consumidor entre Ensino Superior Tradicional e as MOOCs? A pesquisa parte da premissa de que os MOOCs oferecem uma alternativa atraente às instituições tradicionais de ensino superior, impulsionados pelo aumento da procura. Adotando uma abordagem qualitativa, a pesquisa foi realizada através de entrevistas em profundidade a estudantes brasileiros que possuem experiências tanto no ensino superior tradicional como em cursos online via MOOCs. Os resultados revelam uma série de fatores decisivos no processo de escolha, incluindo a relevância na flexibilidade e na importância da interação presencial no ensino superior. Conclui-se que, embora os MOOCs sejam amplamente reconhecidos pela sua simplicidade e acessibilidade, as instituições de ensino superior tradicionais ainda desempenham um papel crucial na formação de profissionais. Este estudo contribui para a compreensão do futuro no ensino superior no Brasil, apontando para um possível modelo híbrido que combine a flexibilidade dos MOOCs com a reputação das instituições tradicionais.
Education was one of the economic sectors globally impacted during the COVID-19 crisis, according to a 2020 UNESCO report. Six days after the WHO declared a global pandemic on March 12, 2020, UNESCO reported that approximately 107 countries had closed all schools due to the pandemic (United Nations Educational, Scientific and Cultural Organization, 2020). These school closures affected around 862 million students, representing nearly half of the world's school-age population. According to Ray (2020), remote learning allows students and teachers to stay connected and engaged with content, even while working from home. Higher education institutions had to migrate to the digital environment and offer education in the form of e-learning. Simultaneously, non-traditional educational platforms, such as Massive Open Online Courses (MOOCs), developed and gained traction in the market. This study explores the new competitive dynamics between traditional higher education institutions and online courses, specifically MOOCs, after the maturation and consolidation of the e-learning model in Brazil. The research seeks to understand how consumers evaluate and compare these two modes of education and answer the question: What is the consumer preference between traditional higher education and MOOCs? The research starts from the premise that MOOCs offer an attractive alternative to traditional higher education institutions, driven by increased demand. Adopting a qualitative approach, the research was conducted through in-depth interviews with Brazilian students who have experience in both traditional higher education and online courses via MOOCs. The results reveal several decisive factors in the decision-making process, including the relevance of flexibility and the importance of face-to-face interaction in higher education. It is concluded that, although MOOCs are widely recognized for their practicality and accessibility, traditional higher education institutions still play a crucial role in professional training. This study contributes to the understanding of the future of higher education in Brazil, pointing to a potential hybrid model that combines the flexibility of MOOCs with the reputation of traditional institutions.
Education was one of the economic sectors globally impacted during the COVID-19 crisis, according to a 2020 UNESCO report. Six days after the WHO declared a global pandemic on March 12, 2020, UNESCO reported that approximately 107 countries had closed all schools due to the pandemic (United Nations Educational, Scientific and Cultural Organization, 2020). These school closures affected around 862 million students, representing nearly half of the world's school-age population. According to Ray (2020), remote learning allows students and teachers to stay connected and engaged with content, even while working from home. Higher education institutions had to migrate to the digital environment and offer education in the form of e-learning. Simultaneously, non-traditional educational platforms, such as Massive Open Online Courses (MOOCs), developed and gained traction in the market. This study explores the new competitive dynamics between traditional higher education institutions and online courses, specifically MOOCs, after the maturation and consolidation of the e-learning model in Brazil. The research seeks to understand how consumers evaluate and compare these two modes of education and answer the question: What is the consumer preference between traditional higher education and MOOCs? The research starts from the premise that MOOCs offer an attractive alternative to traditional higher education institutions, driven by increased demand. Adopting a qualitative approach, the research was conducted through in-depth interviews with Brazilian students who have experience in both traditional higher education and online courses via MOOCs. The results reveal several decisive factors in the decision-making process, including the relevance of flexibility and the importance of face-to-face interaction in higher education. It is concluded that, although MOOCs are widely recognized for their practicality and accessibility, traditional higher education institutions still play a crucial role in professional training. This study contributes to the understanding of the future of higher education in Brazil, pointing to a potential hybrid model that combines the flexibility of MOOCs with the reputation of traditional institutions.
Descrição
Palavras-chave
e-learning Universidades Mooc Experiência Consumidor e-learning Universities Mooc Experience Consumer
Contexto Educativo
Citação
Filho, Claudio Corrêa (2024). “Novas dinâmicas competitivas entre ensino superior tradicional e e-learning no Brasil: satisfação e experiência do consumidor”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão