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O sistema produto-serviço no mobiliário de uso profissional em Portugal. O caso da música
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A indústria em Portugal tem sido lenta na adopção do Design como mais valia estratégica.
Assim, colocando a iniciativa do lado do Design, aqui se desenvolveu o conceito do sistema produto-serviço em função do contexto português da indústria, tendo-se procurado defender que a escolha de um público-alvo específico – músicos profissionais, amadores e estudantes – pode potenciar resultados não só mais interessantes mas também mais diferenciados. Assim, para um público-alvo específico, um grupo de funções específicas e, logo, produtos específicos. As necessidades do Público-alvo foram enunciadas e
organizadas, focando o trabalho ao máximo no utilizador. Para além disto, procurou-se que o sistema desenvolvido fosse sustentável, extravasando as meras vantagens económicas. Isto levou a que fossem trazidos a projecto vários sectores que para além do do mobiliário, conjugando disciplinas e potenciando a capacidade de resposta a um conjunto de necessidades e valorizando as empresas que trabalham em conjunto nesta finalidade. Isto resultou num sistema produto-serviço mais abrangente com subsistemas
dentro dele, conforme as áreas de necessidade que foram delineadas. No sistema produto serviço mais abrangente agruparam-se as necessidades nas seguintes categorias:
“Trabalho”, “Instrumento”, “Saúde”, “Família”, “Mobilidade” e “Mais do que”. Todos produtos e serviços foram propostos em função das necessidades do utilizador, pelo que foi necessário repensar-se o modelo de compra-venda comum de forma a torná-lo viável.
O projecto para a indústria do mobiliário enquadra-se na categoria “Trabalho”, na qual são desenvolvidas infra-estruturas de apoio ao estudo em casa. Contudo, esta categoria também cruza outros sectores empresariais. Desenvolveu-se ainda um produto do sistema com a finalidade de providenciar isolamento acústico no espaço de estudo do músico. O sistema e o produto desenvolvido foram validados em focus group.
ABSTRACT - The industry in Portugal has had a very slow adoption of design as a valuable strategy.Therefore, placing the initiative on the side of Design, here was developed the concept of product-service system according to the ortuguese context of industry, seeking to defend that the adoption of a target group – professional, amateur and student musicians – can amplify not only better results but also differentiated. So, to a target group will correspond a group of specific functions and, therefore, specific products. The target-group needs were listed and organized rendering a user-centred work as much as possible. Beyond this, efforts were made so that the developed system was sustainable, overflowing mere economic advantages. This brought up to the project other sectors than the furniture one, conjugating disciplines and increasing the capacity of response to a group of needs, and valuing the companies that work together towards this purpose. And this turned into a more comprehensive product-service system, with sub-systems within it according the outlined need areas. So, in a larger scale, the following need areas were grouped: “Work”, “Instrument”, “Health”, “Family”, “Mobility” and “More than”. All the products and services were proposed in a way to fulfil the user’s needs, for it was necessary to rethink the common buy-sell model to make it viable. The project for the furniture industry, that is inserted en one of the more focused sub-systems, fits in the need área “work”, in which are developed infrastructures supporting the home study. Still, this category also intersects other business sectors. A product was also developed within the system with the purpose of providing soundproof conditions to the musician’s space of study. The developed system and product were validated in a focus group.
ABSTRACT - The industry in Portugal has had a very slow adoption of design as a valuable strategy.Therefore, placing the initiative on the side of Design, here was developed the concept of product-service system according to the ortuguese context of industry, seeking to defend that the adoption of a target group – professional, amateur and student musicians – can amplify not only better results but also differentiated. So, to a target group will correspond a group of specific functions and, therefore, specific products. The target-group needs were listed and organized rendering a user-centred work as much as possible. Beyond this, efforts were made so that the developed system was sustainable, overflowing mere economic advantages. This brought up to the project other sectors than the furniture one, conjugating disciplines and increasing the capacity of response to a group of needs, and valuing the companies that work together towards this purpose. And this turned into a more comprehensive product-service system, with sub-systems within it according the outlined need areas. So, in a larger scale, the following need areas were grouped: “Work”, “Instrument”, “Health”, “Family”, “Mobility” and “More than”. All the products and services were proposed in a way to fulfil the user’s needs, for it was necessary to rethink the common buy-sell model to make it viable. The project for the furniture industry, that is inserted en one of the more focused sub-systems, fits in the need área “work”, in which are developed infrastructures supporting the home study. Still, this category also intersects other business sectors. A product was also developed within the system with the purpose of providing soundproof conditions to the musician’s space of study. The developed system and product were validated in a focus group.
Descrição
Tese de Mestrado em Design de Produto
Palavras-chave
Design industrial Sistema produto-serviço Indústria em Portugal Design centrado no utilizador Industrial design Product-service system Industry in Portugal User-centred design
Contexto Educativo
Citação
CRUZ, Mariana Cornélio - O sistema produto-serviço no mobiliário de uso profissional em Portugal. O caso da música
Editora
Faculdade de Arquitectura de Lisboa