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Antecedentes da lealdade nos transportes públicos no contexto da pandemia do covid-19
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Resumo(s)
O ano de 2020 foi marcado pelo surgimento do covid-19, doença provocada por um
novo tipo de vírus, o SARS-CoV-2. O setor dos transportes públicos e à semelhança de
praticamente todos os outros setores, foi bastante afetado, uma vez que estes desempenham e
continuarão a desempenhar um papel fundamental no dia a dia de milhares de pessoas,
principalmente por serem a sua única opção de deslocação. Dada a sua essência de mobilização,
é um setor vulnerável a este tipo de contexto.
A presente dissertação tem como objetivo perceber o impacto da 1ª vaga da pandemia
do covid-19 nos utilizadores de transportes públicos, através do modelo conceptual proposto.
Este foi testado a partir de 186 respostas, obtidas através de um questionário online.
Os resultados obtidos permitem concluir que a information attention tem uma influência
positiva e significativa na distância psicológica e no estado de ansiedade, mas não tem um efeito
direto sobre a segurança percecionada. Por sua vez, a distância psicológica não afeta
diretamente a segurança percecionada, mas afeta o estado de ansiedade. No que concerne ao
estado de ansiedade, este tem um efeito direto negativo na segurança percecionada. No entanto,
a segurança percecionada mostrou afetar de forma positiva e significativa a satisfação e o
envolvimento. O efeito da satisfação na lealdade mostrou-se positivo e significativo. Por fim, o
envolvimento tem uma influência direta positiva na lealdade.
The year 2020 was marked by the emergence of covid-19, a disease caused by a new type of virus, SARS-CoV-2. The public transport sector, like practically all other sectors, was greatly affected, since it plays and will continue to play a key role in the daily lives of thousands of people, mainly because it is their only option for travel. Given its essence of mobilization, it is a sector vulnerable to this type of context. This dissertation aims to understand the impact of the 1st wave of the covid-19 pandemic on public transportation users, through the proposed conceptual model. This was tested from 186 responses, obtained through an online questionnaire. The results obtained allow us to conclude that information attention has a positive and significant influence on psychological distance and anxiety state, but does not have a direct effect on perceived safety. In turn, psychological distance does not directly affect perceived safety, but it does affect the state of anxiety. With regard to the anxiety state, it has a direct negative effect on perceived safety. Perceived safety, however, has been shown to positively and significantly affect satisfaction and involvement. The effect of satisfaction on loyalty was positive and significant. Finally, involvement has a direct positive influence on loyalty.
The year 2020 was marked by the emergence of covid-19, a disease caused by a new type of virus, SARS-CoV-2. The public transport sector, like practically all other sectors, was greatly affected, since it plays and will continue to play a key role in the daily lives of thousands of people, mainly because it is their only option for travel. Given its essence of mobilization, it is a sector vulnerable to this type of context. This dissertation aims to understand the impact of the 1st wave of the covid-19 pandemic on public transportation users, through the proposed conceptual model. This was tested from 186 responses, obtained through an online questionnaire. The results obtained allow us to conclude that information attention has a positive and significant influence on psychological distance and anxiety state, but does not have a direct effect on perceived safety. In turn, psychological distance does not directly affect perceived safety, but it does affect the state of anxiety. With regard to the anxiety state, it has a direct negative effect on perceived safety. Perceived safety, however, has been shown to positively and significantly affect satisfaction and involvement. The effect of satisfaction on loyalty was positive and significant. Finally, involvement has a direct positive influence on loyalty.
Descrição
Mestrado Bolonha em Gestão e Estratégia Industrial
Palavras-chave
Covid-19 Transportes públicos Information attention Distância psicológica Segurança percecionada Public transportation Psychological distance Perceived safety
Contexto Educativo
Citação
Gomes, Ivo Rafael Amado (2022). “Antecedentes da lealdade nos transportes públicos no contexto da pandemia do covid-19”. Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão
Editora
Instituto Superior de Economia e Gestão