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A influência das redes sociais no processo de design
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Resumo(s)
Este documento resulta de um trabalho de investigação sobre a utilização das redes sociais no âmbito
de projeto, mais especificamente na maneira como estas poderão influenciar o processo de design.
Este estudo foca-se na fase conceptual do processo e procura perceber de que maneira é que estas
plataformas potenciam ou limitam a criatividadedo aluno de design.
Um dos resultados previstos seria que o aluno, ao estar exposto a um universo de informação, que
representam as redes sociais, se deixasse influenciar ou inspirar por uma ideia que o acompanharia
durante o resto do processo de design, comprometendo-o ou facilitando-o até chegar ao resultado final.
Isto estudou-se dialogando diretamente com o aluno, para tentar perceber e acompanhar o seu
processo de design, tendo como referência o seu projeto final de segundo semestre da disciplina
de Projeto.
Em termos metodológicos trata-se de uma investigação de natureza não intervencionista de tipo mista,
em que ambos os métodos quantitativos e qualitativos foram implementados.
O universo de estudo foram os alunos do 1º, 2º e 3º ano da Licenciatura em Design da Faculdade de
Arquitetura de Lisboa. A investigação de carácter quantitativo baseou-se num inquérito online,
enquanto que a de carácter qualitativo assentou numa entrevista semi-estruturada.
Após a recolha dos dados, prosseguiu-se para a correlação e consolidação dos mesmos.
Por fim os resultados foram comparados com a literatura/ informação recolhida para assim provar
e complementar teorias e pensamentos sobre os temas abordados.
A conclusão fundamental deste estudo é a de que, desde que compreendidos os seus benefícios
e limitações, as redes sociais são uma poderosa ferramenta na aceleração do processo conceptual,
permitindo aos alunos criar ligações entre problema e solução, tendo como ponto de partida outras
soluções já existentes, não sendo as redes sociais, no entanto, decisivas para o resultado criativo.
Este documento oferece um pequeno contributo para a compreensão do modo como as redes sociais
podem facilitar ou comprometer o processo de design do aluno, numa era que os benefícios da
utilização da internet começam a ser reconhecidos na área do Ensino.
ABSTRACT: This document is a research work on the use of social networks in the design project, more specifically how they may influence the design process. The study focuses on the conceptual phase of the process and seeks to understand how these platforms enhance or limit the student’s creativity in design. One of the expected results would be that the student, when exposed to a universe of information, represented by social networks, would be influenced or inspired by an idea that would accompany him during the rest of the design process, restraining or facilitating it until the final result is achieved. This was studied by talking directly with the student to try to perceive and follow his design process, with reference to his final project in the second semester of the Project discipline. In methodological terms, this is a non-interventionist investigation of mixed type, in which both quantitative and qualitative methods were implemented. The study universe was the students of the Degree in Design of the Faculty of Architecture of Lisbon. Quantitative research was based on an online survey, while qualitative research was based on a semi-structured interview. After the data was collected, we continued to correlate and consolidate them. Finally, the results were compared with the collected literature to thus prove and complement theories and thoughts on the addressed topics. The fundamental conclusion of this study is that, provided their benefits and limitations are understood, social networks are a powerful tool in accelerating the conceptual process, allowing students to create connections between problem and solution, starting from other solutions already existing, not being the social networks, however, decisive for the creative result. This document offers a small contribution to understand how social networks can facilitate or compromise the student design process, in an era when the benefits of using the internet begin to be recognized in the educational area.
ABSTRACT: This document is a research work on the use of social networks in the design project, more specifically how they may influence the design process. The study focuses on the conceptual phase of the process and seeks to understand how these platforms enhance or limit the student’s creativity in design. One of the expected results would be that the student, when exposed to a universe of information, represented by social networks, would be influenced or inspired by an idea that would accompany him during the rest of the design process, restraining or facilitating it until the final result is achieved. This was studied by talking directly with the student to try to perceive and follow his design process, with reference to his final project in the second semester of the Project discipline. In methodological terms, this is a non-interventionist investigation of mixed type, in which both quantitative and qualitative methods were implemented. The study universe was the students of the Degree in Design of the Faculty of Architecture of Lisbon. Quantitative research was based on an online survey, while qualitative research was based on a semi-structured interview. After the data was collected, we continued to correlate and consolidate them. Finally, the results were compared with the collected literature to thus prove and complement theories and thoughts on the addressed topics. The fundamental conclusion of this study is that, provided their benefits and limitations are understood, social networks are a powerful tool in accelerating the conceptual process, allowing students to create connections between problem and solution, starting from other solutions already existing, not being the social networks, however, decisive for the creative result. This document offers a small contribution to understand how social networks can facilitate or compromise the student design process, in an era when the benefits of using the internet begin to be recognized in the educational area.
Descrição
Dissertação de Mestrado em Design, com a especialização em Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
Palavras-chave
Processo de design Redes sociais Criatividade Design Design process Social network Creativity
Contexto Educativo
Citação
FERNANDES, Francisco Lourinho Isidro Monteiro - A influência das redes sociais no processo de design.-Lisboa:FA, 2018. Dissertação de Mestrado.
Editora
Universidade de Lisboa, Faculdade de Arquitetura