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Publicação
Streetwear
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Orientador(es)
Resumo(s)
O design de streetwear é uma área no design de moda em constante evolução que não funciona em
sincronia com o resto da indústria, mas sim independente desta. Ao longo do nosso percurso escolar são-nos
providenciadas as ferramentas necessárias enquanto designers, mas a experiência profissional é uma mais
valia na entrada no mercado de trabalho.
A presente investigação teve como objetivo experienciar o mercado de trabalho de design de moda
ligado ao streetwear, levando a uma aprendizagem e consequente evolução a nível profissional. O mencionado
foi possível através da integração na equipa de design do atelier de Ricardo Andrez, ao longo de vários meses
e acompanhando o seu dia-a-dia. Para esse efeito foram utilizadas nesta investigação uma metodologia de
investigação ativa (intervencionista) e observação direta (não intervencionista) de base qualitativa.
Pode-se concluir que a realização do estágio pôs em prática os conhecimentos adquiridos durante o
processo académico, através das várias tarefas e projetos efetuados e do contacto direto com o designer em
todas as fases de desenvolvimento de uma coleção. O acompanhamento do dia-a-dia do atelier providenciou
também uma visão sobre o funcionamento da empresa, a sua dinâmica e os pro- blemas que enfrenta no
quotidiano. A experiência foi uma mais valia provando-se positiva e enriquecedora.
ABSTRACT: Streetwear Design is one of the segments of Fashion in constant evolution, not in sync with the remaining fashion industry but functioning independent of it. Throughout our education we are provided the necessary tools as designers, however, the professional experience is a must-have when entering the workplace scenario. This investigation and thesis had as an objective, to experience the workplace, in this case, in the fashion department, more precisely, the streetwear fa-shion scene, in order to achieve knowledge, experience, and an overall personal and professional evolution. This was made possible through the integration of the design team in Ricardo Andrez’s design studio for 6 months, having had the chance to follow him in his every workday schedule and routine. In order to achieve this, it was used throughout this investigation two methods, one of an active investigation (interventionalist) and another of direct observation (non-interventionist) quality based. We can conclude that the realization of this internship put in practice the knowledge acquired during the academic process, through the various tasks executed, the direct contact with the designer, and the active participation in all phases of the development of the collection. Following the day-to-day life in the studio made light of the way a studio, and a company work, their dynamic, their problems, their team, and the way they go about their work. The experience added both a professional and personal value, proving to be both positive and enriching.
ABSTRACT: Streetwear Design is one of the segments of Fashion in constant evolution, not in sync with the remaining fashion industry but functioning independent of it. Throughout our education we are provided the necessary tools as designers, however, the professional experience is a must-have when entering the workplace scenario. This investigation and thesis had as an objective, to experience the workplace, in this case, in the fashion department, more precisely, the streetwear fa-shion scene, in order to achieve knowledge, experience, and an overall personal and professional evolution. This was made possible through the integration of the design team in Ricardo Andrez’s design studio for 6 months, having had the chance to follow him in his every workday schedule and routine. In order to achieve this, it was used throughout this investigation two methods, one of an active investigation (interventionalist) and another of direct observation (non-interventionist) quality based. We can conclude that the realization of this internship put in practice the knowledge acquired during the academic process, through the various tasks executed, the direct contact with the designer, and the active participation in all phases of the development of the collection. Following the day-to-day life in the studio made light of the way a studio, and a company work, their dynamic, their problems, their team, and the way they go about their work. The experience added both a professional and personal value, proving to be both positive and enriching.
Descrição
Dissertação de Mestrado em Design com a especialização em Design de Moda apresentada na Faculdade de Arquitetura para obtenção do grau de Mestre
Palavras-chave
Streetwear Atelier de Ricardo Andrez Deastock Design de coleção Deadstock Collection design
Contexto Educativo
Citação
ALVES, Joana Margarida Filipa - Streetwear : estágio no Atelier de Ricardo Andrez. - Lisboa : FA, 2021. Dissertação de Mestrado
Editora
Universidade de Lisboa, Faculdade de Arquitetura